Head-to-head · Technographic Data Software
BuiltWith vs Wappalyzer
BuiltWith leads on 1 check, Wappalyzer on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBuiltWith · 5.8/10
- Free planboth
- Most featuresBuiltWith · 1 of 5
BuiltWith scores higher on our rubric for technographic data software: 5.8 against 5.0 out of 10; our editors rank them #1 and #2.
BuiltWith offers api access; Wappalyzer doesn't publish it.
BuiltWith is the better fit for broad technographic intelligence and lead generation. Wappalyzer is the better fit for technographic prospecting with enrichment.
- BuiltWith fits best
Broad technographic intelligence and lead generation
- Wappalyzer fits best
Technographic prospecting with enrichment
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Side by side
| Feature | BuiltWith 5.8/10 Visit ↗ | Wappalyzer 5.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 5.8 | 5.0 |
| Ranking | #1 in Technographic Data Software | #2 in Technographic Data Software |
| Best for | Broad technographic intelligence and lead generation | Technographic prospecting with enrichment |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Not published | $250/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Browser extension | Cloud, Browser extension, Mobile |
| Platforms | Web, Chrome extension | Web, Chrome extension, iOS, Android |
| Support | Email, Phone | Email, Live chat |
| Integrations | 16 integrations | 5 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features BuiltWith 1/5 · Wappalyzer 0/5 | ||
| Technology detection | Not published | Not published |
| Company profiles | Not published | Not published |
| Historical technology data | Not published | Not published |
| Technology intent signals | Not published | Not published |
| API access | ✓ (best) | Not published |
| Specs | ||
| Export formats | Not published | Not published |
| Monthly credits | Not published | Not published |
| Our review | ||
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| Cons |
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| Our verdict | BuiltWith is a web technology intelligence platform for sales, marketing, research, and investment teams. It identifies technologies used by websites, supports technology-based lead generation, tracks adoption and market-share trends, and… Read the review → |
Wappalyzer identifies the technologies used by websites for sales, marketing, RevOps, and partnership teams. It combines individual website lookups, bulk domain analysis, technographic lead-list generation, company and contact-data… Read the review → |
Strengths and trade-offs
BuiltWith — where it wins
- Website lookup, market-share analysis, and historical usage data
- Lead generation with intent signals and public business contacts
- CRM integrations, exports, and API access for automated lookups
Where it doesn't
- Advanced has no list generation and 0 API credits
- Basic limits users to two technologies, keywords, and retail reports
- Single-login access applies to Advanced, Basic, and Pro
Wappalyzer — where it wins
- Individual and bulk technology analysis for prospect research
- Lead generation with email, phone, and contact-data enrichment
- CRM synchronization, alerts, and REST APIs across multiple platforms
Where it doesn't
- Pro starts at $250 per user per month
- Higher-volume features require Business or Enterprise plans
- Its broad workflow may exceed the needs of simple technology lookups
- BuiltWith5.8/10 · Free plan · paid from $144/yr
Broad technographic intelligence with lead generation, intent data, integrations, and API access.
Visit BuiltWithFull verdict → - Wappalyzer5.0/10 · Free plan · paid from $250/mo
A broad technographic prospecting toolkit with enrichment, alerts, CRM sync, and APIs.
Visit WappalyzerFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026