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Head-to-head · Customer Feedback Software

AskNicely vs Userback

  • Updated Nov 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score AskNicely #6 in Customer Feedback Software 8.7/10 Pricing on request ✓ 0 of 6 features Visit AskNicely
Userback #8 in Customer Feedback Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 6 of 6 features Visit Userback

AskNicely leads on 0 checks, Userback on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAskNicely · 8.7/10
  • Free planonly Userback
  • Free trialonly Userback
  • Most featuresUserback · 6 of 6

AskNicely scores higher on our rubric for customer feedback software: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.

Userback offers free plan; AskNicely doesn't.

AskNicely is the better fit for operational NPS and CX teams. Userback is the better fit for teams collecting rich visual and survey feedback.

  • AskNicely fits best

    Operational NPS and CX teams

  • Userback fits best

    Teams collecting rich visual and survey feedback

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AskNicely 8.7/10 Visit ↗ Userback 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #6 in Customer Feedback Software #8 in Customer Feedback Software
Best for Operational NPS and CX teams Teams collecting rich visual and survey feedback
Pricing model Paid Free plan + paid
Starting price — $29/mo
Free plan — ✓ (best)
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Browser extension, Mobile
Platforms Web Web, Chrome extension
Support Email, Live chat, Docs Email, Live chat, Docs
Compliance SOC 2, GDPR, SSO/SAML, 2FA SOC 2, GDPR, SSO/SAML, 2FA
Integrations 200+ integrations 18 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features AskNicely 0/6 · Userback 6/6
NPS surveys Not checked yet ✓ (best)
Feature requests Not checked yet ✓ (best)
Feedback portal Not checked yet ✓ (best)
In-app feedback Not checked yet ✓ (best)
Product roadmap Not checked yet ✓ (best)
Sentiment analysis Not checked yet ✓ (best)
Specs
Feedback response limit Not checked yet Not checked yet
Our review
Pros
  • Supports NPS, CSAT, CES, and five-star surveys across multiple channels
  • Combines branching, workflows, dashboards, benchmarking, and AI recommendations
  • Connects with CRM, helpdesk, communication, and dashboard platforms
  • Annotated screenshots, recordings, console logs, and session replays
  • Surveys, feature requests, voting, roadmaps, and AI analysis
  • Integrations with Jira, Slack, Zendesk, GitHub, and more
Cons
  • No free plan is offered
  • Pricing requires contacting sales
  • Focused on web access rather than a listed native desktop platform
  • Free feedback remains available for 7 days
  • Feature Portal is a paid add-on
  • REST API and webhooks start on Business Plus
Our verdict

AskNicely is a cloud-based customer experience platform for service businesses, particularly multi-location organizations and frontline teams. It collects NPS, CSAT, CES, and five-star feedback through email, SMS, web, mobile-app, and…

Read the review →

Userback is a SaaS customer-feedback platform for product teams, SaaS companies, startups, agencies, and support teams. It gathers visual feedback through embeddable widgets and a browser extension, with annotated screenshots, video…

Read the review →
  1. AskNicelyCustomer Feedback Software 8.7Pricing on request
  2. UserbackCustomer Feedback Software 8.5Free plan · 14-day trial

Strengths and trade-offs

  • AskNicely — where it wins

    • Supports NPS, CSAT, CES, and five-star surveys across multiple channels
    • Combines branching, workflows, dashboards, benchmarking, and AI recommendations
    • Connects with CRM, helpdesk, communication, and dashboard platforms

    Where it doesn't

    • No free plan is offered
    • Pricing requires contacting sales
    • Focused on web access rather than a listed native desktop platform
  • Userback — where it wins

    • Annotated screenshots, recordings, console logs, and session replays
    • Surveys, feature requests, voting, roadmaps, and AI analysis
    • Integrations with Jira, Slack, Zendesk, GitHub, and more

    Where it doesn't

    • Free feedback remains available for 7 days
    • Feature Portal is a paid add-on
    • REST API and webhooks start on Business Plus
  • AskNicely8.7/10 · Pricing on request

    A broad CX platform for teams that need to collect, analyze, and act on feedback.

    Visit AskNicelyFull verdict →
  • Userback8.5/10 · Free plan · 14-day trial

    A broad feedback platform for teams combining visual input, surveys, and product workflows.

    Visit UserbackFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update