Head-to-head · Customer Feedback Software
AskNicely vs Userback
AskNicely leads on 0 checks, Userback on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAskNicely · 8.7/10
- Free planonly Userback
- Free trialonly Userback
- Most featuresUserback · 6 of 6
AskNicely scores higher on our rubric for customer feedback software: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.
Userback offers free plan; AskNicely doesn't.
AskNicely is the better fit for operational NPS and CX teams. Userback is the better fit for teams collecting rich visual and survey feedback.
- AskNicely fits best
Operational NPS and CX teams
- Userback fits best
Teams collecting rich visual and survey feedback
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Side by side
| Feature | AskNicely 8.7/10 Visit ↗ | Userback 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.5 |
| Ranking | #6 in Customer Feedback Software | #8 in Customer Feedback Software |
| Best for | Operational NPS and CX teams | Teams collecting rich visual and survey feedback |
| Pricing model | Paid | Free plan + paid |
| Starting price | — | $29/mo |
| Free plan | — | ✓ (best) |
| Free trial | — | 14 days |
| Deployment | Cloud, Mobile | Cloud, Browser extension, Mobile |
| Platforms | Web | Web, Chrome extension |
| Support | Email, Live chat, Docs | Email, Live chat, Docs |
| Compliance | SOC 2, GDPR, SSO/SAML, 2FA | SOC 2, GDPR, SSO/SAML, 2FA |
| Integrations | 200+ integrations | 18 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features AskNicely 0/6 · Userback 6/6 | ||
| NPS surveys | Not checked yet | ✓ (best) |
| Feature requests | Not checked yet | ✓ (best) |
| Feedback portal | Not checked yet | ✓ (best) |
| In-app feedback | Not checked yet | ✓ (best) |
| Product roadmap | Not checked yet | ✓ (best) |
| Sentiment analysis | Not checked yet | ✓ (best) |
| Specs | ||
| Feedback response limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | AskNicely is a cloud-based customer experience platform for service businesses, particularly multi-location organizations and frontline teams. It collects NPS, CSAT, CES, and five-star feedback through email, SMS, web, mobile-app, and… Read the review → |
Userback is a SaaS customer-feedback platform for product teams, SaaS companies, startups, agencies, and support teams. It gathers visual feedback through embeddable widgets and a browser extension, with annotated screenshots, video… Read the review → |
Strengths and trade-offs
AskNicely — where it wins
- Supports NPS, CSAT, CES, and five-star surveys across multiple channels
- Combines branching, workflows, dashboards, benchmarking, and AI recommendations
- Connects with CRM, helpdesk, communication, and dashboard platforms
Where it doesn't
- No free plan is offered
- Pricing requires contacting sales
- Focused on web access rather than a listed native desktop platform
Userback — where it wins
- Annotated screenshots, recordings, console logs, and session replays
- Surveys, feature requests, voting, roadmaps, and AI analysis
- Integrations with Jira, Slack, Zendesk, GitHub, and more
Where it doesn't
- Free feedback remains available for 7 days
- Feature Portal is a paid add-on
- REST API and webhooks start on Business Plus
- AskNicely8.7/10 · Pricing on request
A broad CX platform for teams that need to collect, analyze, and act on feedback.
Visit AskNicelyFull verdict → - Userback8.5/10 · Free plan · 14-day trial
A broad feedback platform for teams combining visual input, surveys, and product workflows.
Visit UserbackFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update





