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Head-to-head · Sales Prospecting Software

Apollo vs Demandbase

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Sales Prospecting Software 9.4/10 Free plan Free plan✓ 0 of 6 features Visit Apollo
Demandbase #6 in Sales Prospecting Software 8.7/10 Pricing on request ✓ 0 of 6 features Visit Demandbase

Apollo leads on 0 checks, Demandbase on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.4/10
  • Free planonly Apollo

Apollo scores higher on our rubric for sales prospecting software: 9.4 against 8.7 out of 10; our editors rank them #1 and #6.

Apollo is the better fit for teams wanting an all-in-one prospecting platform. Demandbase is the better fit for enterprise account intelligence and buying groups.

  • Apollo fits best

    Teams wanting an all-in-one prospecting platform

  • Demandbase fits best

    Enterprise account intelligence and buying groups

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Side by side

Feature Apollo 9.4/10 Visit ↗ Demandbase 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Sales Prospecting Software #6 in Sales Prospecting Software
Best for Teams wanting an all-in-one prospecting platform Enterprise account intelligence and buying groups
Pricing model Free plan + paid Paid
Starting price Free plan Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Docs, Community Email, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Apollo 0/6 · Demandbase 0/6
Company search Not checked yet Not checked yet
People search Not checked yet Not checked yet
Intent signals Not checked yet Not checked yet
Phone numbers Not checked yet Not checked yet
Email finder Not checked yet Not checked yet
CRM sync Not checked yet Not checked yet
Specs
Monthly credits Not checked yet Not checked yet
Our review
Pros
  • 240 million contacts with verified emails and direct-dial phone numbers
  • Intent, technographic, people, and company search filters
  • Sequences, CRM integrations, dialing, enrichment, API access, and AI features
  • More than 200 million B2B contacts with validated email and mobile data
  • Intent, technographic, account, and buying-group intelligence in one platform
  • APIs, CRM synchronization, marketplace integrations, and website personalization
Cons
  • Free plan limits users to two sequences and five AI Assistant chats
  • Basic plan starts at $49 per seat per month with annual billing
  • Organization requires a minimum of three seats
  • Pricing requires a customized quote rather than published plan amounts
  • The breadth may exceed the needs of teams seeking simple prospect lists
  • Website personalization and buying-group analysis suit account-based programs best
Our verdict

Apollo combines a searchable B2B contact and company database with sales engagement tools for sales, marketing, and revenue operations teams. Its database includes 240 million contacts, verified business emails, direct-dial phone numbers,…

Read the review →

Demandbase is account-based go-to-market software for sales and marketing teams that need company intelligence, contact data, intent signals, technographics, and buying-group analysis. Its database includes more than 200 million AI-curated…

Read the review →
  1. ApolloSales Prospecting Software 9.4Free plan
  2. DemandbaseSales Prospecting Software 8.7Pricing on request

Strengths and trade-offs

  • Apollo — where it wins

    • 240 million contacts with verified emails and direct-dial phone numbers
    • Intent, technographic, people, and company search filters
    • Sequences, CRM integrations, dialing, enrichment, API access, and AI features

    Where it doesn't

    • Free plan limits users to two sequences and five AI Assistant chats
    • Basic plan starts at $49 per seat per month with annual billing
    • Organization requires a minimum of three seats

  • Demandbase — where it wins

    • More than 200 million B2B contacts with validated email and mobile data
    • Intent, technographic, account, and buying-group intelligence in one platform
    • APIs, CRM synchronization, marketplace integrations, and website personalization

    Where it doesn't

    • Pricing requires a customized quote rather than published plan amounts
    • The breadth may exceed the needs of teams seeking simple prospect lists
    • Website personalization and buying-group analysis suit account-based programs best

More comparisons

All sales prospecting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update