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Head-to-head · Sales Prospecting Software

Apollo vs Persana AI

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Apollo #1 in Sales Prospecting Software 9.4/10 Free plan Free plan✓ 0 of 6 features Visit Apollo
Persana AI #8 in Sales Prospecting Software 8.5/10 Free plan Free plan✓ 6 of 6 features Visit Persana AI

Apollo leads on 0 checks, Persana AI on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.4/10
  • Free planboth
  • Most featuresPersana AI · 6 of 6

Apollo scores higher on our rubric for sales prospecting software: 9.4 against 8.5 out of 10; our editors rank them #1 and #8.

Apollo is the better fit for teams wanting an all-in-one prospecting platform. Persana AI is the better fit for AI-heavy prospect research and outreach.

  • Apollo fits best

    Teams wanting an all-in-one prospecting platform

  • Persana AI fits best

    AI-heavy prospect research and outreach

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 9.4/10 Visit ↗ Persana AI 8.5/10 Visit ↗
At a glance
Editor score 9.4 8.5
Ranking #1 in Sales Prospecting Software #8 in Sales Prospecting Software
Best for Teams wanting an all-in-one prospecting platform AI-heavy prospect research and outreach
Pricing model Free plan + paid Free plan + paid
Starting price Free plan $68/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Docs, Community Email, Community
Compliance SOC 2, ISO 27001, GDPR, 2FA GDPR
Integrations 200+ integrations 16 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Apollo 0/6 · Persana AI 6/6
Company search Not checked yet ✓ (best)
People search Not checked yet ✓ (best)
Intent signals Not checked yet ✓ (best)
Phone numbers Not checked yet ✓ (best)
Email finder Not checked yet ✓ (best)
CRM sync Not checked yet ✓ (best)
Specs
Monthly credits Not checked yet 2000 credits/mo
Our review
Pros
  • 240 million contacts with verified emails and direct-dial phone numbers
  • Intent, technographic, people, and company search filters
  • Sequences, CRM integrations, dialing, enrichment, API access, and AI features
  • Combines company and people search with firmographic and intent signals
  • Adds waterfall email and phone enrichment plus AI research agents
  • Supports sequencing, CRM integrations, scraping, exports, and APIs
Cons
  • Free plan limits users to two sequences and five AI Assistant chats
  • Basic plan starts at $49 per seat per month with annual billing
  • Organization requires a minimum of three seats
  • Free plan limits usage to 50 credits, 50 emails, and 5 phones
  • Paid plans display monthly prices but require annual billing
  • Higher tiers reach $600 per month and include fair-use limits on searches
Our verdict

Apollo combines a searchable B2B contact and company database with sales engagement tools for sales, marketing, and revenue operations teams. Its database includes 240 million contacts, verified business emails, direct-dial phone numbers,…

Read the review →

Persana AI is a sales prospecting and go-to-market platform for sales and revenue teams. It brings together company and people search, decision-maker discovery, email and phone lookup, intent signals, AI research agents, outreach…

Read the review →
  1. ApolloSales Prospecting Software 9.4Free plan
  2. Persana AISales Prospecting Software 8.5Free plan

Strengths and trade-offs

  • Apollo — where it wins

    • 240 million contacts with verified emails and direct-dial phone numbers
    • Intent, technographic, people, and company search filters
    • Sequences, CRM integrations, dialing, enrichment, API access, and AI features

    Where it doesn't

    • Free plan limits users to two sequences and five AI Assistant chats
    • Basic plan starts at $49 per seat per month with annual billing
    • Organization requires a minimum of three seats

  • Persana AI — where it wins

    • Combines company and people search with firmographic and intent signals
    • Adds waterfall email and phone enrichment plus AI research agents
    • Supports sequencing, CRM integrations, scraping, exports, and APIs

    Where it doesn't

    • Free plan limits usage to 50 credits, 50 emails, and 5 phones
    • Paid plans display monthly prices but require annual billing
    • Higher tiers reach $600 per month and include fair-use limits on searches

More comparisons

All sales prospecting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update