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Head-to-head · Email Marketing Software

ActiveCampaign vs Mailjet

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ActiveCampaign #2 in Email Marketing Software 9.2/10 14-day trial Free trial✓ 4 of 4 features Visit ActiveCampaign
Mailjet #9 in Email Marketing Software 8.4/10 Free plan · 30-day trial Free planFree trial✓ 4 of 4 features Visit Mailjet

ActiveCampaign leads on 1 check, Mailjet on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreActiveCampaign · 9.2/10
  • Free planonly Mailjet
  • Free trialboth

ActiveCampaign scores higher on our rubric for email marketing software: 9.2 against 8.4 out of 10; our editors rank them #2 and #9.

Mailjet offers free plan; ActiveCampaign doesn't. ActiveCampaign leads on native integrations: 1000 integrations versus 100 integrations.

ActiveCampaign is the better fit for advanced automation and large audiences. Mailjet is the better fit for low-cost campaigns and transactional email.

  • ActiveCampaign fits best

    Advanced automation and large audiences

  • Mailjet fits best

    Low-cost campaigns and transactional email

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ActiveCampaign 9.2/10 Visit ↗ Mailjet 8.4/10 Visit ↗
At a glance
Editor score 9.2 8.4
Ranking #2 in Email Marketing Software #9 in Email Marketing Software
Best for Advanced automation and large audiences Low-cost campaigns and transactional email
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Community, Docs Live chat, Phone, Tickets, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML
Integrations 1,000+ integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features ActiveCampaign 4/4 · Mailjet 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit Not checked yet 2000 contacts
Monthly send limit Not checked yet 8000 emails/mo
Native integrations 1000 integrations (best) 100 integrations
Our review
Pros
  • Multi-step automation with behavior-based customer journeys
  • Up to 25,000 contacts and 10x contact-limit email sending
  • AI builders, analytics, A/B testing, and 1,000 integrations
  • Free plan includes APIs, SMTP Relay, webhooks, and 6,000 monthly emails
  • Supports campaigns, transactional email, automation, segmentation, and landing pages
  • Connects with WordPress, Shopify, Salesforce, Zapier, and other platforms
Cons
  • No free plan is available
  • Starter includes limited segmentation
  • Pricing varies with contact volume and feature tier
  • Free plan is limited to 1,000 contacts and 6,000 emails per month
  • Enterprise capabilities require a custom plan
  • Essential and Premium both list 15,000 monthly emails
Our verdict

ActiveCampaign is a paid email marketing and marketing automation platform for small and midsize businesses. It combines email campaigns, newsletters, contact profiles, custom fields, tags, lists, audience segmentation, landing-page…

Read the review →

Mailjet combines email marketing and transactional email delivery for marketing teams, developers, and businesses. Its web platform includes a drag-and-drop responsive editor, contact management, subscription forms, audience segmentation,…

Read the review →
  1. ActiveCampaignEmail Marketing Software 9.214-day trial
  2. MailjetEmail Marketing Software 8.4Free plan · 30-day trial

Strengths and trade-offs

  • ActiveCampaign — where it wins

    • Multi-step automation with behavior-based customer journeys
    • Up to 25,000 contacts and 10x contact-limit email sending
    • AI builders, analytics, A/B testing, and 1,000 integrations

    Where it doesn't

    • No free plan is available
    • Starter includes limited segmentation
    • Pricing varies with contact volume and feature tier

  • Mailjet — where it wins

    • Free plan includes APIs, SMTP Relay, webhooks, and 6,000 monthly emails
    • Supports campaigns, transactional email, automation, segmentation, and landing pages
    • Connects with WordPress, Shopify, Salesforce, Zapier, and other platforms

    Where it doesn't

    • Free plan is limited to 1,000 contacts and 6,000 emails per month
    • Enterprise capabilities require a custom plan
    • Essential and Premium both list 15,000 monthly emails

More comparisons

All email marketing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update