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This Itechguide reviews the 5 best places to buy makeup online. The best is reviewed last – starting with the 5th on top of the list.
DERMSTORE.COM

Beginning at no 5 in my review of the best place to buy makeup online is “DERMSTORE”.
DERMSTORE has a lot of tantalizing features. The first feature that caught my attention is its shop by category. This website offers different categories – skincare, haircare, bath & body, and more. With the categorization, you can quickly navigate the item you want.
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Popular on Amazon
- ALL-IN-ONE LIP LINER: Meet your new glide-or-die lip liner. This creamy lip pencil glides on like a dream (no tugging here!) to precisely line, define, and sculpt your lips with a smooth-as-e.l.f. application.
- HIGHLY-PIGMENTED COLOR: The ultra-pigmented formula delivers rich color to your lips. Choose from a range of eight stunning shades to enhance your pout.
- SMOOTH SEMI-MATTE FINISH: Lips are left with a semi-matte finish that wears beautifully alone or under lipstick.
- HOW TO USE: Apply the liner from the center of your lips, moving towards the outer corners. You can use it alone or before applying lipstick.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Finally, DERMSTORE features reviews and ratings. This feature displays the number of customers that have reviewed an item and their remarks about it. This will help you to select the right item.
Furthermore, DERMSTORE offers a signup promo. This platform offers a 15% discount and free shipping for new subscribers. However, the offer is valid for only 30 days from the day of registration. The promo also depends on the brand of items you purchase after signing up.
To know more about DERMSTORE, click on Dermstore.com
Overstock.com

Taking the 4th spot in my review of the best place to buy makeup online is “Overstock”.
Overstock offers different makeup categories. The categories include face makeup, lip makeup, eye makeup, makeup sets, and more. In each category, you can also filter by the makeup brand, product type, skin type, etc.
Also popular on Amazon
- 【All in One Makeup Kit】This Makeup Gift Set includes everything you need for your daily makeup routine: face foundation, makeup primer, eyeshadow palette, contour palette, concealer palette, lip gloss, gel lipstick, loose powder, eyebrow powder, sponges, lipstick, eyeliner, eyebrow stencils, mascara, makeup brushes, and a travel bag. Whether you are a makeup novice or a seasoned enthusiast, this toolkit perfectly meets your daily makeup needs.
- 【High-Quality Makeup Set】Indulge in our meticulously crafted high-quality makeup products, made with skin-friendly ingredients to take care of your skin. This collection is designed for harmonious combinations, ensuring that both beginners and professionals can easily create waterproof, long-lasting makeup looks, celebrating your unique beauty while protecting skin health.
- 【The Best Gifts for Ladies】 Looking for a gift that touches the heart? Elevate the art of gifting with this comprehensive makeup set, an ideal choice for Valentine's Day, Christmas, birthdays, or any special occasion, for the beauty-loving mom, daughter, or friend in your life. Present them with a thoughtful gift that praises their beauty and grace.
- 【Perfect for Any Occasion】Whether you are experimenting with makeup for the first time or looking to enhance your makeup skills, this toolkit is your companion for creating memorable moments. It promises to add a touch of charm to festive celebrations, making every day extra special.
- 【Cruelty-free Cosmetics】We care for the planet as much as we do for your skin. We proudly announce that our products have never been tested on animals, nor do we allow others to conduct testing on our behalf. Choosing us means opting for a lifestyle that is friendly to animals and responsible towards the environment.
It also offers product details. Once you click on a particular product, this platform displays the details & specs of the product. It also displays the rating, the country of origin, and the model number of a product. The product page also displays return information.
Finally, this website caps it up with its sort menu. With the menu, you can sort the products by best-sellers, on sale, price, customer rating, and new arrivals. The sort option is on the top right of the page.
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Ulta.com

“Ulta Beauty” is no 3 in my review of best place to buy makeup online.
This website has some amazing features. Firstly, it offers 8 different makeup categories. The categories are Face, Eyes, Lips, Makeup brushes & tools, Makeup bags & cases, etc. With these options, you can easily locate the item you want.
Also popular on Amazon
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
- HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
Secondly, this platform offers a dedicated makeup page. The page is further categorized by “Makeup New Arrivals”, “Best Sellers”, and more. Additionally, the website displays some items with free shipping and items you can ship as a gift.
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Finally, this platform offers a mobile app. The app is available for android and iPhone users. With this app, you can easily order for makeup on this platform. You can also use voice search to search for a brand or product by just speaking its name. In addition, on the app, you can get the latest skincare tips & trends.
To know more about Ulta, click on Ulta.com.
NORDSTROM.COM

Coming 2nd in my review of the best place to buy makeup online is “NORDSTROM”.
The first most exciting feature of NORDSTROM is its ingredient preference menu. This menu allows you to get an item based on the ingredient it contains which includes coconut oil, Glycolic acid, Vitamin C, etc.
The next very noticeable and important feature of this platform is its ingredient concern menu. With this feature, you can search for an item that is free from a certain ingredient such as Cruelty, Dye, Fragrance, Mineral oil, Silicone, and more. This will help you get makeup suitable for your skin. It also helps you avoid buying items that are not suitable for your skin.
Also popular on Amazon
- WATERY CHEEK & LIP TINT: A multi-use blush cheek and lip tint with a hydrating, watery texture for a naturally flushed finish.
- BUILDABLE COLOR: Blend and build up a sheer, long-lasting stain.
- FOUR NEW SHADES: So Petal (Light Pink), Mauve Actually (Mauve), Burgun-did That (Burgundy) and Maple Latte (Brown).
- HYDRATING FORMULA: Infused with hyaluronic acid to help hydrate skin and lips.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
The final feature that makes this website unique is its makeup category. This feature enables you to shop for items based on its categories such as Blush, Bronzer, Concealer, Contour, Eyebrow, Eyelashes, Eyeliner, etc.
In addition, it offers shop by brand category. When shopping on this website, you can also search for an item by its brand. Few of them are 3lab, Antonym, Beauty blender, Charlotte Tilbury, Dior, etc.
If you want to buy makeup item from this platform, click on Shop.nordstrom.com
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At no 1 in my review of the best place to buy makeup online is “Amazon Beauty”.
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Also popular on Amazon
- ALL-IN-1 Cleanser To hydrate and Rrefresh skin: This all-in-1 micellar cleansing water is a facial cleanser and makeup remover that is gentle on skin. This micellar water for all skin types gently cleanses, removes makeup, dirt and oils from skin.
- A soothing formula that gently cleanses: micellar water leaves skin feeling/looking healthy and hydrated; formulated to be gentle on even the most sensitive skin; easily removes makeup without over-drying skin.
- A multi-purpose cleanser powered by micelle technology: Micelles work like a magnet to gently cleanse, while removing makeup, dirt, sunscreen, and excess oil all in 1 step; No rinsing, no harsh rubbing- just clean, refreshed skin.
- Dermatolgist and Ophthalmologist tested for safety: safe for use on face, lips and eye area. Approved by Cruelty-Free International under the Leaping Bunny Program. Vegan formula is oil-free, paraben-free, fragrance-free, sulfate-free and silicone free.
- America's #1 Micellar Water Brand: there's a reason one bottle is sold every 3 seconds!* *Source: Nielsen Measured Mass Market, Full Year 2022, Unit Sales
This platform also offers a unique user interface. On this platform, you can get items that are most wished for, recommended for users, hot new releases, best sellers, gift ideas, under $25, and more.
There is one more feature I think will be of interest – its customer review and ratings – this will help you decide which item to buy based on customer experience and use.
To buy a makeup item using this website, click on Amazon.com.
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Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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