Waapper
Waapper: A WhatsApp-focused toolkit for broadcasts, team conversations, and commerce. Ranked #48 of 72 in WhatsApp Marketing Software by our editors (4.2/10); pricing: Free plan; best for small teams seeking a free WhatsApp broadcast option.
At a glance
- Editor score4.2 / 10
- PricingFree plan
- Best forSmall teams seeking a free WhatsApp broadcast option
- Free planYes
- Paid from₹1,250/mo
- Workflow automationYes
- Facts checked23 Sep 2026
Where it wins
- Combines targeted broadcasts, retargeting, segmentation, and campaign analytics
- Shared inbox supports multiple agents, with routing on Pro
- WA Commerce adds catalogue management, Razorpay payments, and order admin
Where it doesn't
- WhatsApp conversation charges are billed separately by Meta
- Plans are shown with annual billing, from INR 1,250 per month
- WhatsApp is the only listed channel
Our verdict on Waapper
Waapper is a cloud-based WhatsApp Business platform for teams managing marketing and customer conversations in one channel. Its tools cover targeted broadcasts, scheduled campaigns, audience segmentation, AI chatbots and agents, and a shared inbox for multiple agents. Click-to-WhatsApp ad management, campaign analytics, catalogue and payment capabilities, and message and webhook APIs extend that scope. It is a fit for small or mid-market teams that want WhatsApp-centered outreach and support; teams needing multiple customer messaging channels should look elsewhere.
The published plans show Basic at INR 1,250 per month, Pro at INR 2,750 per month, and WA Commerce at INR 4,500 per month, all billed annually. Basic includes the WhatsApp Business API, broadcasts and retargeting, contact upload and segmentation, and a shared inbox. Pro adds campaign and CSV campaign scheduling, click tracking, smart agent routing, and Shopify and WooCommerce integration templates. WA Commerce focuses on product catalogue management, Razorpay payments, an order admin panel, and shipping and order updates. The homepage advertises a free forever plan, but no terms for it are shown on the pricing page. Meta conversation charges are billed separately, so the listed plan price is not the full messaging cost.
Integration coverage spans ecommerce, CRM, payments, automation, spreadsheets, and ads, with named services including Shopify, WooCommerce, Razorpay, HubSpot, Salesforce, Zoho CRM, Zapier, Make.com, and Meta Ads. This range may suit teams whose workflows touch those services, while the plans specifically call out ecommerce templates on Pro and commerce operations on WA Commerce. The product remains WhatsApp-only, and email is the listed support channel. Choose Waapper for WhatsApp campaigns plus a shared sales or support inbox, especially if commerce tools matter; avoid it if a broader channel mix is central to your workflow.
Your product? Our editors can test Waapper in depth and publish a review, labelled as paid · from $149/mo →
Waapper pricing
All 3 Waapper plans and prices →
Waapper fact sheet
| Free plan | Yes |
|---|---|
| Paid from | ₹1,250/mo |
| Broadcast campaigns | Yes |
| Workflow automation | Yes |
| Personalized variables | Not verified |
| Template management | Not verified |
| Contact limit | Not verified |
| Monthly message limit | Not verified |
| Channel coverage | Whatsapp_only |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 50+ integrations: Shopify, Razorpay, HubSpot, Salesforce, Zoho CRM, WooCommerce … |
| Pricing | Free plan (source) |
| Website | waapper.com |
| Facts checked | 23 Sep 2026 |
Waapper integrations
Waapper lists 50+ integrations on its own site — the 13 named here are the ones its pages call out.
- Shopify
- Razorpay
- HubSpot
- Salesforce
- Zoho CRM
- WooCommerce
- Zapier
- Make.com
- Google Sheets
- Meta Ads
- LeadSquared
- WebEngage
- PayU
Alternatives to Waapper
- Sinch EngageA capable SMS and MMS messaging suite, but its listed features center on SMS rather than WhatsApp.8.9
- AiSensyA broad WhatsApp platform with a useful free tier and scalable paid plans.8.8
- Respond.ioA strong fit for teams that need WhatsApp marketing plus broad automation and channel coverage.8.7
See all Waapper alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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