TruConversion

At a glance

• Editor score
  4.0 / 10
• Pricing
  14-day trial
• Best for
  Conversion teams pairing heatmaps with surveys
• Free plan
  No
• Paid from
  $41/mo
• Facts checked
  23 Sep 2026

• Where it wins

  • Click, move, and scroll heatmaps with session recordings
  • Funnels, form reports, microsurveys, and customer surveys
  • Multi-domain tracking, integrations, and shareable reports

• Where it doesn't

  • No free plan; paid plans start at $49 per month
  • Basic limits access to 1 user and 3 domains
  • All listed plans include 6 months of data storage

Our verdict on TruConversion

TruConversion is a web-based analytics and feedback application for businesses, marketers, and agencies. It combines click, move, and scroll heatmaps with session recordings, funnel analytics, form-field reports, microsurveys, and customer surveys. Its tracking script captures visitor behavior across devices, while filters can segment recordings by device, URL, country, campaign, browser, and session attributes. Teams managing several websites can also use multi-domain tracking, report sharing, and data downloads.

Pricing is paid-only, with a 14-day free trial. The Basic plan costs $49 per month when billed monthly and includes 100,000 monthly pageviews, 1 user, 3 domains, and 6 months of data storage. Plus costs $99 monthly for 250,000 monthly pageviews, 3 users, and 5 domains. Pro costs $179 monthly for 500,000 monthly pageviews, 10 users, and 10 domains. Annual billing lists Basic at $41 per month with 110,000 monthly pageviews, Plus at $83 with 275,000, and Pro at $149 with 550,000; each retains its listed user, domain, and storage allocation.

The product’s main distinction is breadth: teams can connect behavioral evidence from heatmaps and recordings with funnels, form analysis, and survey responses in one web-based workspace. Integrations include Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, and Infusionsoft, supporting a range of commerce, CRM, automation, and email workflows. Recording filters, event triggers, data masking, and downloadable or shareable reports add practical analysis and collaboration options. TruConversion fits conversion teams that want feedback alongside visual behavior analysis. Teams seeking a free plan, a narrower heatmap tool, or a different pricing structure should compare alternatives.

Your product? Our editors can test TruConversion in depth and publish a review, labelled as paid · from $149/mo →

TruConversion pricing

All 6 TruConversion plans and prices →

TruConversion fact sheet

Alternatives to TruConversion

• Microsoft ClarityA free, broad heatmap toolkit for teams analyzing web and mobile behavior.9.4
• Crazy EggA familiar heatmap toolkit with recordings, testing, surveys, and AI analysis.9.2
• MatomoA broad open-source analytics suite for teams that need heatmaps and data ownership.9.1

See all TruConversion alternatives →

Featured on iTechGuides

TruConversion is listed in our Heatmap Tools directory. Add the badge to your site — it links back to this page.

<a href="https://www.itechguides.com/products/truconversion/"><img src="https://www.itechguides.com/best/badge/truconversion.svg" alt="Featured on iTechGuides" width="230" height="46"></a>

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update