TruConversion review
A broad conversion-analysis toolkit for teams that want heatmaps and feedback together.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
TruConversion is a web-based analytics and feedback application for businesses, marketers, and agencies. It combines click, move, and scroll heatmaps with session recordings, funnel analytics, form-field reports, microsurveys, and customer surveys. Its tracking script captures visitor behavior across devices, while filters can segment recordings by device, URL, country, campaign, browser, and session attributes. Teams managing several websites can also use multi-domain tracking, report sharing, and data downloads.
Pricing is paid-only, with a 14-day free trial. The Basic plan costs $49 per month when billed monthly and includes 100,000 monthly pageviews, 1 user, 3 domains, and 6 months of data storage. Plus costs $99 monthly for 250,000 monthly pageviews, 3 users, and 5 domains. Pro costs $179 monthly for 500,000 monthly pageviews, 10 users, and 10 domains. Annual billing lists Basic at $41 per month with 110,000 monthly pageviews, Plus at $83 with 275,000, and Pro at $149 with 550,000; each retains its listed user, domain, and storage allocation.
The product’s main distinction is breadth: teams can connect behavioral evidence from heatmaps and recordings with funnels, form analysis, and survey responses in one web-based workspace. Integrations include Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, and Infusionsoft, supporting a range of commerce, CRM, automation, and email workflows. Recording filters, event triggers, data masking, and downloadable or shareable reports add practical analysis and collaboration options. TruConversion fits conversion teams that want feedback alongside visual behavior analysis. Teams seeking a free plan, a narrower heatmap tool, or a different pricing structure should compare alternatives.
TruConversion pros and cons
- Where it wins
- Click, move, and scroll heatmaps with session recordings
- Funnels, form reports, microsurveys, and customer surveys
- Multi-domain tracking, integrations, and shareable reports
- Where it doesn't
- No free plan; paid plans start at $49 per month
- Basic limits access to 1 user and 3 domains
- All listed plans include 6 months of data storage
TruConversion fact sheet, pricing and score →
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