Swan
Swan: A deep AI lead workflow platform, priced for teams with serious B2B needs. Ranked #17 of 36 in Lead Management Software by our editors (7.0/10); pricing: Paid; best for AI-driven B2B qualification and enrichment.
At a glance
- Editor score7.0 / 10
- PricingPaid
- Best forAI-driven B2B qualification and enrichment
- Free planNo
- Paid from$100/mo
- Lead captureYes
- Facts checked20 Sep 2026
Where it wins
- AI qualification, enrichment, scoring, and routing
- CRM updates plus research briefs for sales representatives
- Email and LinkedIn sequencing automation
Where it doesn't
- Starts at $100 per month with no free plan
- Platform access is web-only
- Scale pricing requires a custom plan
Our verdict on Swan
Swan is an AI GTM platform for revenue teams that need to capture, qualify, enrich, route, and engage B2B leads. It accepts inputs from forms, CRMs, marketing automation, enrichment providers, and intent sources, then evaluates prospects against plain-English ICP criteria. The platform can score leads into Diamond, Gold, Silver, or Bronze tiers, route them by territory or segment, update CRM records, and provide research briefs and talking points for sales representatives. It also supports multistep email and LinkedIn sequences, making it suited to demand generation, sales operations, prospecting, and lead qualification workflows.
Pricing is organized around four monthly plans. Solo costs $100 per month and includes email and LinkedIn sequencing automation, unlimited workflows, B2B data enrichment and signals, Copilot access via Slack, AI support through Slack and the Dashboard, and basic integrations. Starter costs $200 per month with the same listed highlights. Growth costs $419 per month and adds human and AI support through email and in-app channels, role-based permissions and admin controls, and premium integrations. Scale includes custom seat allocation, administrative controls, premium support, a dedicated onboarding specialist, and enterprise integrations. The pricing page also advertises annual billing with savings.
Swan’s integration set supports common B2B workflows across Slack, Gmail, LinkedIn, Calendar, HubSpot, Attio, Salesforce, Gong, Apollo, ZoomInfo, Pipedrive, 6sense, Outreach, Salesloft, and Marketo. Its strongest fit is for teams that want qualification logic, enrichment, sales handoff, CRM maintenance, and outreach connected in one workflow. The $100 monthly starting point makes it less suitable for buyers seeking a free or low-cost entry option, while the web-only platform narrows its fit for teams requiring broader platform access. Choose Swan for AI-led B2B qualification and enrichment; consider an alternative if those constraints outweigh its workflow depth.
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Swan pricing
Swan fact sheet
| Free plan | No |
|---|---|
| Paid from | $100/mo |
| Lead capture | Yes |
| Lead scoring | Yes |
| Lead routing | Yes |
| Nurture automation | Yes |
| Sales handoff | Yes |
| Lead limit | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Live chat |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 40+ integrations: Slack, Gmail, LinkedIn, Calendar, HubSpot, Attio … |
| Pricing | Paid (source) |
| Website | getswan.com |
| Facts checked | 20 Sep 2026 |
Swan integrations
Swan lists 40+ integrations on its own site — the 17 named here are the ones its pages call out.
- Slack
- Gmail
- Calendar
- HubSpot
- Attio
- Salesforce
- Gong
- Apollo
- ZoomInfo
- Pipedrive
- 6sense
- Outreach
- Salesloft
- Marketo
- RB2B
- Vector
Alternatives to Swan
- LeadSquaredA broad CRM for managing leads from capture through marketing, sales, and reporting.8.8
- LeadMasterA mature, broad CRM for teams that need lead-to-support management at $25 per user monthly.8.6
- noCRM.ioA focused, affordable pipeline tool for small teams that need structured follow-up.8.5
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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