Salesforce Data 360
Salesforce Data 360: A broad customer data platform built for Salesforce-centered enterprise data teams. Ranked #3 of 58 in Customer Data Platforms by our editors (9.1/10); pricing: Paid; best for salesforce-centered enterprise data teams.
At a glance
- Editor score9.1 / 10
- PricingPaid
- Best forSalesforce-centered enterprise data teams
- Paid from$240/unit/yr
- Identity resolutionYes
- Facts checked21 Sep 2026
Where it wins
- Unifies structured and unstructured data into customer profiles
- Combines real-time processing, identity resolution, and audience activation
- Connects Salesforce, warehouses, clouds, and advertising platforms
Where it doesn't
- Profiles pricing is billed annually
- Advanced usage is tied to Flex Credits and paid add-ons
- Its broad enterprise scope may exceed narrower CDP needs
Our verdict on Salesforce Data 360
Salesforce Data 360 is a customer data platform for teams that need to connect, harmonize, and activate customer information across marketing, sales, service, commerce, and AI use cases. It handles structured and unstructured data from Salesforce, databases, warehouses, and third-party applications. Identity resolution creates unified customer profiles, while segmentation, calculated insights, predictive models, and activation support downstream business and advertising workflows. Web, iOS, Android, API, and SDK access give teams several ways to work with the platform.
Pricing is organized around profiles and consumption. The Profiles plan is $240 per 1,000 profiles annually and includes profile-building Data 360 actions plus one Flex Credit per profile. Enterprise Profiles is $420 per 1,000 profiles and includes the Profiles offering, two Flex Credits per profile, and Data Masking and Ad Audience add-ons. Flex Credits cost $500 per 100,000 credits and can be applied to Data 360 actions, with pre-purchase, pay-as-you-go, and pre-commit options. Salesforce also describes free provisioning with limited storage and consumption credits, while the paid plans define the main profile-based pricing structure.
The platform’s ecosystem is a central strength for Salesforce-centered teams. It supports zero-copy integrations with Snowflake, Databricks, Google BigQuery, AWS, and IBM, alongside MuleSoft and Salesforce connections. Activation extends to Google Ads, Meta, and LinkedIn, while policy-based governance and consent controls support managed data use. Real-time ingestion and processing, APIs, and web/mobile SDKs add breadth beyond batch profile management. Data 360 suits organizations that need a wide platform for ingestion, identity, governance, modeling, segmentation, and activation. Teams seeking a narrower customer data tool may find its profile, credit, and add-on structure more than they need.
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Salesforce Data 360 pricing
All 3 Salesforce Data 360 plans and prices →
Salesforce Data 360 fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | $240/unit/yr |
| Real-time profiles | Yes |
| Identity resolution | Yes |
| Audience activation | Yes |
| Data ingestion | Both |
| Source connectors | Not verified |
| Destination connectors | Not verified |
| Deployment | Cloud |
| Support | Docs, Community |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 200+ integrations: Salesforce, Snowflake, Databricks, Google BigQuery, Amazon S3, Google Cloud Storage … See all → |
| Pricing | Paid (source) |
| Website | salesforce.com |
| Facts checked | 21 Sep 2026 |
Salesforce Data 360 integrations
Salesforce Data 360 lists 200+ integrations on its own site — the 12 named here are the ones its pages call out.
- Salesforce
- Snowflake
- Databricks
- Google BigQuery
- Amazon S3
- Google Cloud Storage
- MuleSoft
- HubSpot
- Shopify
- Meta Ads
- Google Ads
- Microsoft Dynamics 365
See all Salesforce Data 360 integrations →
Alternatives to Salesforce Data 360
- Twilio SegmentA broad CDP with real-time profiles, identity resolution, activation, and a free entry plan.9.3
- Adobe Real-Time CDPA full-featured CDP for enterprises standardizing customer data across Adobe workflows.9.2
- Oracle Unity Data PlatformA broad, Oracle-centered CDP for enterprises managing unified data and cross-channel activation.9.0
See all Salesforce Data 360 alternatives →
Salesforce Data 360 vs the competition
- Salesforce Data 360 vs Twilio Segment
- Salesforce Data 360 vs Adobe Real-Time CDP
- Salesforce Data 360 vs Oracle Unity Data Platform
- Salesforce Data 360 vs Tealium AudienceStream CDP
- Salesforce Data 360 vs RudderStack Customer Data Platform
- Salesforce Data 360 vs Treasure Data Intelligent CDP
Compare Salesforce Data 360 with any tool side by side →
Also Ranked In
Salesforce Data 360 is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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