Adobe Real-Time CDP vs Salesforce Data 360

Adobe Real-Time CDP9.2Visit Salesforce Data 3609.1Visit

Higher score Adobe Real-Time CDP #2 in Customer Data Platforms 9.2/10 Pricing on request ✓ 3 of 3 features Visit Adobe CDP

vs

Salesforce Data 360 #3 in Customer Data Platforms 9.1/10 Paid ✓ 3 of 3 features Visit site

• Adobe Real-Time CDP fits best

  Adobe-stack enterprise marketing organizations

• Salesforce Data 360 fits best

  Salesforce-centered enterprise data teams

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Side by side

Feature	Adobe Real-Time CDP 9.2/10 Visit ↗	Salesforce Data 360 9.1/10 Visit ↗
At a glance
Editor score	9.2	9.1
Ranking	#2 in Customer Data Platforms	#3 in Customer Data Platforms
Best for	Adobe-stack enterprise marketing organizations	Salesforce-centered enterprise data teams
Pricing model	Paid	Paid
Starting price	—	$240/unit/yr
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud
Support	Community, Docs	Docs, Community
Integrations	9 integrations	200+ integrations
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Adobe Real-Time CDP 3/3 · Salesforce Data 360 3/3
Real-time profiles	✓	✓
Identity resolution	✓	✓
Audience activation	✓	✓
Specs
Data ingestion	Both	Both
Source connectors	Not checked yet	Not checked yet
Destination connectors	Not checked yet	Not checked yet
Our review
Pros	Unifies real-time customer and account profiles with identity resolution Supports batch, streaming, and edge segmentation with audience activation Adds governance, consent controls, predictive scoring, and look-alike audiences	Unifies structured and unstructured data into customer profiles Combines real-time processing, identity resolution, and audience activation Connects Salesforce, warehouses, clouds, and advertising platforms
Cons	No free plan is available Pricing requires contacting Adobe and is based on profile volume Its strongest fit is organizations already working across Adobe Experience Platform	Profiles pricing is billed annually Advanced usage is tied to Flex Credits and paid add-ons Its broad enterprise scope may exceed narrower CDP needs
Our verdict	Adobe Real-Time CDP is an enterprise customer data platform built on Adobe Experience Platform. It brings together known, pseudonymous, online, offline, and partner data into unified customer and account profiles. B2C brands can use the… Read the review →	Salesforce Data 360 is a customer data platform for teams that need to connect, harmonize, and activate customer information across marketing, sales, service, commerce, and AI use cases. It handles structured and unstructured data from… Read the review →

Strengths and trade-offs

• Adobe Real-Time CDP — where it wins

  • Unifies real-time customer and account profiles with identity resolution
  • Supports batch, streaming, and edge segmentation with audience activation
  • Adds governance, consent controls, predictive scoring, and look-alike audiences

  Where it doesn't

  • No free plan is available
  • Pricing requires contacting Adobe and is based on profile volume
  • Its strongest fit is organizations already working across Adobe Experience Platform

• Salesforce Data 360 — where it wins

  • Unifies structured and unstructured data into customer profiles
  • Combines real-time processing, identity resolution, and audience activation
  • Connects Salesforce, warehouses, clouds, and advertising platforms

  Where it doesn't

  • Profiles pricing is billed annually
  • Advanced usage is tied to Flex Credits and paid add-ons
  • Its broad enterprise scope may exceed narrower CDP needs

• Adobe Real-Time CDP9.2/10 · Pricing on request

  A full-featured CDP for enterprises standardizing customer data across Adobe workflows.

  Visit Adobe CDPFull verdict →
• Salesforce Data 3609.1/10 · Paid

  A broad customer data platform built for Salesforce-centered enterprise data teams.

  Visit siteFull verdict →