Adobe Real-Time CDP
Adobe Real-Time CDP: A full-featured CDP for enterprises standardizing customer data across Adobe workflows. Ranked #2 of 58 in Customer Data Platforms by our editors (9.2/10); pricing: Pricing on request; best for adobe-stack enterprise marketing organizations.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forAdobe-stack enterprise marketing organizations
- Identity resolutionYes
- Founded1982 · San Jose, California, USA
- Facts checked21 Sep 2026
Where it wins
- Unifies real-time customer and account profiles with identity resolution
- Supports batch, streaming, and edge segmentation with audience activation
- Adds governance, consent controls, predictive scoring, and look-alike audiences
Where it doesn't
- No free plan is available
- Pricing requires contacting Adobe and is based on profile volume
- Its strongest fit is organizations already working across Adobe Experience Platform
Our verdict on Adobe Real-Time CDP
Adobe Real-Time CDP is an enterprise customer data platform built on Adobe Experience Platform. It brings together known, pseudonymous, online, offline, and partner data into unified customer and account profiles. B2C brands can use the B2C Edition, B2B organizations can work with leads and accounts through the B2B Edition, and combined businesses can use the B2P Edition to support the same person across lines of business. The product is aimed at organizations that need identity resolution, audience management, activation, and governance across complex customer-data programs.
Its strongest capability is the breadth of profile and audience operations. Adobe Real-Time CDP supports identity graph management, data validation through Experience Data Model mapping, and batch, streaming, and edge segmentation. Teams can create, enrich, evaluate, and activate audiences, forward events through streaming data collection, and compose federated audiences from warehouse datasets. Customer AI adds propensity scoring and look-alike audiences, while governance features cover consent, compliance, permissions, and data-use controls. Integrations include Adobe Journey Optimizer, Adobe Customer Journey Analytics, Facebook, and Google, with API access for automation.
The commercial model is structured around three editions, all priced according to profile volume. B2C is for B2C brands, B2B supports leads and accounts, and B2P combines B2C and B2B needs. Each edition requires contacting Adobe for pricing, and there is no free plan. That makes the product a fit for enterprise teams that need real-time profiles, identity resolution, and activation connected to Adobe's platform ecosystem. Organizations seeking a self-serve entry plan, public starting price, or a simpler standalone CDP should look elsewhere.
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Adobe Real-Time CDP pricing
All 3 Adobe Real-Time CDP plans and prices →
Adobe Real-Time CDP fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Real-time profiles | Yes |
| Identity resolution | Yes |
| Audience activation | Yes |
| Data ingestion | Both |
| Source connectors | Not verified |
| Destination connectors | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Community, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Adobe Experience Platform, Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Marketo Engage … See all → |
| Pricing | Pricing on request (source) |
| Website | business.adobe.com |
| Facts checked | 21 Sep 2026 |
Adobe Real-Time CDP integrations
Adobe Real-Time CDP lists 9 integrations on its own site.
- Adobe Experience Platform
- Adobe Analytics
- Adobe Audience Manager
- Adobe Campaign
- Adobe Target
- Marketo Engage
- Adobe Customer Journey Analytics
See all Adobe Real-Time CDP integrations →
Alternatives to Adobe Real-Time CDP
- Twilio SegmentA broad CDP with real-time profiles, identity resolution, activation, and a free entry plan.9.3
- Salesforce Data 360A broad customer data platform built for Salesforce-centered enterprise data teams.9.1
- Oracle Unity Data PlatformA broad, Oracle-centered CDP for enterprises managing unified data and cross-channel activation.9.0
See all Adobe Real-Time CDP alternatives →
Adobe Real-Time CDP vs the competition
- Adobe Real-Time CDP vs Twilio Segment
- Adobe Real-Time CDP vs Salesforce Data 360
- Adobe Real-Time CDP vs Oracle Unity Data Platform
- Adobe Real-Time CDP vs Tealium AudienceStream CDP
- Adobe Real-Time CDP vs RudderStack Customer Data Platform
- Adobe Real-Time CDP vs Treasure Data Intelligent CDP
Compare Adobe Real-Time CDP with any tool side by side →
Also Ranked In
Adobe Real-Time CDP is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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