Salesforce Data 360 vs Treasure Data Intelligent CDP

Salesforce Data 3609.1Visit TDTreasure Data Intelligent CDP8.6Visit

Higher score Salesforce Data 360 #3 in Customer Data Platforms 9.1/10 Paid ✓ 3 of 3 features Visit site

vs

TD Treasure Data Intelligent CDP #7 in Customer Data Platforms 8.6/10 Pricing on request · 14-day trial Free trial✓ 3 of 3 features Visit Treasure Data

• Salesforce Data 360 fits best

  Salesforce-centered enterprise data teams

• Treasure Data Intelligent CDP fits best

  Enterprises combining CDP, journeys, and predictive scoring

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Side by side

Feature	Salesforce Data 360 9.1/10 Visit ↗	TDTreasure Data Intelligent CDP 8.6/10 Visit ↗
At a glance
Editor score	9.1	8.6
Ranking	#3 in Customer Data Platforms	#7 in Customer Data Platforms
Best for	Salesforce-centered enterprise data teams	Enterprises combining CDP, journeys, and predictive scoring
Pricing model	Paid	Paid
Starting price	$240/unit/yr	Pricing on request · 14-day trial
Free plan	Not checked yet	—
Free trial	—	14 days
Deployment	Cloud	Cloud
Integrations	200+ integrations	400+ integrations
Built for	Mid-market, Enterprise	Enterprise
Features Salesforce Data 360 3/3 · Treasure Data Intelligent CDP 3/3
Real-time profiles	✓	✓
Identity resolution	✓	✓
Audience activation	✓	✓
Specs
Data ingestion	Both	Both
Source connectors	Not checked yet	Not checked yet
Destination connectors	Not checked yet	Not checked yet
Our review
Pros	Unifies structured and unstructured data into customer profiles Combines real-time processing, identity resolution, and audience activation Connects Salesforce, warehouses, clouds, and advertising platforms	Combines batch and streaming ingestion with real-time customer profiles Orchestrates journeys with wait steps and decision points Adds predictive scoring, machine-learning models, and audience activation
Cons	Profiles pricing is billed annually Advanced usage is tied to Flex Credits and paid add-ons Its broad enterprise scope may exceed narrower CDP needs	Pricing is quote-based and subscription is annual No free plan is listed; the two-week POC is a trial Enterprise-focused scope may exceed the needs of smaller teams
Our verdict	Salesforce Data 360 is a customer data platform for teams that need to connect, harmonize, and activate customer information across marketing, sales, service, commerce, and AI use cases. It handles structured and unstructured data from… Read the review →	Treasure Data Intelligent CDP brings customer data ingestion, identity unification, profiles, segmentation, activation, and journey orchestration into one platform. It is aimed at enterprises that need to combine batch and streaming… Read the review →

Strengths and trade-offs

• Salesforce Data 360 — where it wins

  • Unifies structured and unstructured data into customer profiles
  • Combines real-time processing, identity resolution, and audience activation
  • Connects Salesforce, warehouses, clouds, and advertising platforms

  Where it doesn't

  • Profiles pricing is billed annually
  • Advanced usage is tied to Flex Credits and paid add-ons
  • Its broad enterprise scope may exceed narrower CDP needs

• Treasure Data Intelligent CDP — where it wins

  • Combines batch and streaming ingestion with real-time customer profiles
  • Orchestrates journeys with wait steps and decision points
  • Adds predictive scoring, machine-learning models, and audience activation

  Where it doesn't

  • Pricing is quote-based and subscription is annual
  • No free plan is listed; the two-week POC is a trial
  • Enterprise-focused scope may exceed the needs of smaller teams

• Salesforce Data 3609.1/10 · Paid

  A broad customer data platform built for Salesforce-centered enterprise data teams.

  Visit siteFull verdict →
• TDTreasure Data Intelligent CDP8.6/10 · Pricing on request · 14-day trial

  An enterprise CDP that combines batch and streaming data, profiles, activation, and journeys.

  Visit Treasure DataFull verdict →