Reltio Entity Resolution
Reltio Entity Resolution: A configurable entity resolution platform for unified records across Salesforce and Veeva CRM. Ranked #7 of 27 in Data Deduplication Software by our editors (8.7/10); pricing: Pricing on request; best for unified entity views with Salesforce support.
At a glance
- Editor score8.7 / 10
- PricingPricing on request
- Best forUnified entity views with Salesforce support
- Fuzzy matchingYes
- Facts checked20 Sep 2026
Where it wins
- Combines LLM-based, deterministic, fuzzy, and weighted matching
- Automates confident merges while routing uncertain matches for review
- Supports survivorship, identifiers, and configurable match rule analysis
Where it doesn't
- Pricing requires contacting sales
- Integration coverage centers on Salesforce and Veeva CRM
- Designed for enterprise data teams rather than simple deduplication needs
Our verdict on Reltio Entity Resolution
Reltio Entity Resolution identifies records that represent the same customer or other entity across data sources or within a dataset. It is designed for enterprise data teams, data stewards, developers, and architects managing entity data through web and API access. The product supports unified entity views, durable or universal entity identifiers, duplicate prevention, automatic merging, and manual review of uncertain potential matches.
Its standout capability is the combination of matching approaches. LLM-based Flexible Entity Resolution Network matching works alongside deterministic and fuzzy comparison logic, weighted relevance-based matching, and configurable rules and thresholds. Teams can use the match rule builder and analyzer to shape resolution logic, automatically merge confident matches, and send uncertain candidates to manual review. Dynamic survivorship then supports unified entity views across the resolved records. This makes the product a fit for organizations that need more control than a single fuzzy-match method provides.
Integration coverage centers on Salesforce and Veeva CRM, while API access supports broader data workflows. Pricing follows a contact-sales model, and the product is provisioned on Reltio tenants. Choose Reltio Entity Resolution when the priority is governed entity resolution with multiple matching methods, configurable review paths, and survivorship. Organizations seeking a small, standalone deduplication utility or a wider prebuilt integration range may prefer an alternative focused on simpler deployment or broader ecosystem coverage.
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Reltio Entity Resolution pricing
Reltio Entity Resolution fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Fuzzy matching | Yes |
| Automatic merging | Yes |
| Duplicate prevention | Yes |
| CRM integrations | Not verified |
| API access | Yes |
| Merge review workflow | Both |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001 |
| Support | Email, Community, Docs |
| Built for | Enterprise, Mid-market (editorial estimate) |
| Integrations | 1,000+ integrations: Salesforce, Veeva CRM |
| Pricing | Pricing on request |
| Website | reltio.com |
| Facts checked | 20 Sep 2026 |
Reltio Entity Resolution integrations
Reltio Entity Resolution lists 1,000+ integrations on its own site — the 2 named here are the ones its pages call out.
- Salesforce
- Veeva CRM
Alternatives to Reltio Entity Resolution
- DataMatch EnterpriseA broad data-quality platform for complex CRM, ERP, and master-data programs.9.4
- Data8 DuplicareA focused deduplication solution for Dynamics 365 and Dataverse data quality.9.3
- TiloresA developer-focused platform for real-time matching, unification, and duplicate prevention.9.2
See all Reltio Entity Resolution alternatives →
Reltio Entity Resolution vs the competition
- Reltio Entity Resolution vs DataMatch Enterprise
- Reltio Entity Resolution vs Data8 Duplicare
- Reltio Entity Resolution vs Tilores
- Reltio Entity Resolution vs DQE One Unify
- Reltio Entity Resolution vs AWS Entity Resolution
- Reltio Entity Resolution vs Insycle
Compare Reltio Entity Resolution with any tool side by side →
Also Ranked In
Reltio Entity Resolution is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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