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Head-to-head · Data Deduplication Software

AWS Entity Resolution vs Reltio Entity Resolution

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score AWS Entity Resolution #5 in Data Deduplication Software 9.0/10 Paid ✓ 2 of 4 features Visit site
Reltio Entity Resolution #7 in Data Deduplication Software 8.7/10 Pricing on request ✓ 4 of 4 features Visit Reltio

AWS Entity Resolution leads on 0 checks, Reltio Entity Resolution on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAWS Entity Resolution · 9.0/10
  • Most featuresReltio Entity Resolution · 4 of 4

AWS Entity Resolution scores higher on our rubric for data deduplication software: 9.0 against 8.7 out of 10; our editors rank them #5 and #7.

AWS Entity Resolution is the better fit for AWS-centric teams needing scalable matching. Reltio Entity Resolution is the better fit for unified entity views with Salesforce support.

  • AWS Entity Resolution fits best

    AWS-centric teams needing scalable matching

  • Reltio Entity Resolution fits best

    Unified entity views with Salesforce support

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Side by side

Feature AWS Entity Resolution 9.0/10 Visit ↗ Reltio Entity Resolution 8.7/10 Visit ↗
At a glance
Editor score 9.0 8.7
Ranking #5 in Data Deduplication Software #7 in Data Deduplication Software
Best for AWS-centric teams needing scalable matching Unified entity views with Salesforce support
Pricing model Paid Paid
Starting price $0.10/unit usage-based Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Docs Email, Community, Docs
Compliance SOC 2, GDPR, HIPAA, PCI DSS ISO 27001
Integrations 7 integrations 1,000+ integrations
Built for Mid-market, Enterprise Enterprise, Mid-market
Features AWS Entity Resolution 2/4 · Reltio Entity Resolution 4/4
Fuzzy matching ✓ ✓
Automatic merging Not checked yet ✓ (best)
Duplicate prevention Not checked yet ✓ (best)
API access ✓ ✓
Specs
CRM integrations Not checked yet Not checked yet
Merge review workflow Not checked yet Both
Our review
Pros
  • Combines configurable rules with ML matching and confidence scores
  • Supports advanced fuzzy matching and incremental rule-based processing
  • Connects with S3, Glue, APIs, and Amazon Connect Customer Profiles
  • Combines LLM-based, deterministic, fuzzy, and weighted matching
  • Automates confident merges while routing uncertain matches for review
  • Supports survivorship, identifiers, and configurable match rule analysis
Cons
  • No AWS Free Tier is available
  • Usage costs vary with records processed and workflow type
  • Data-provider matching requires a provider subscription or license
  • Pricing requires contacting sales
  • Integration coverage centers on Salesforce and Veeva CRM
  • Designed for enterprise data teams rather than simple deduplication needs
Our verdict

AWS Entity Resolution is a cloud service for matching, linking, deduplicating, and enhancing related customer, product, business, or healthcare records. It is aimed at developers, analysts, and organizations working with distributed…

Read the review →

Reltio Entity Resolution identifies records that represent the same customer or other entity across data sources or within a dataset. It is designed for enterprise data teams, data stewards, developers, and architects managing entity data…

Read the review →
  1. AWS Entity ResolutionData Deduplication Software 9.0Paid
  2. Reltio Entity ResolutionData Deduplication Software 8.7Pricing on request

Strengths and trade-offs

  • AWS Entity Resolution — where it wins

    • Combines configurable rules with ML matching and confidence scores
    • Supports advanced fuzzy matching and incremental rule-based processing
    • Connects with S3, Glue, APIs, and Amazon Connect Customer Profiles

    Where it doesn't

    • No AWS Free Tier is available
    • Usage costs vary with records processed and workflow type
    • Data-provider matching requires a provider subscription or license

  • Reltio Entity Resolution — where it wins

    • Combines LLM-based, deterministic, fuzzy, and weighted matching
    • Automates confident merges while routing uncertain matches for review
    • Supports survivorship, identifiers, and configurable match rule analysis

    Where it doesn't

    • Pricing requires contacting sales
    • Integration coverage centers on Salesforce and Veeva CRM
    • Designed for enterprise data teams rather than simple deduplication needs
  • AWS Entity Resolution9.0/10 · Paid

    A flexible AWS service for rule-based, ML-powered, and fuzzy record matching.

    Visit siteFull verdict →
  • Reltio Entity Resolution8.7/10 · Pricing on request

    A configurable entity resolution platform for unified records across Salesforce and Veeva CRM.

    Visit ReltioFull verdict →

More comparisons

All data deduplication software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update