Ocado
Ocado: Shop groceries for scheduled delivery, or choose Zoom in served areas for faster delivery. Ranked #3 of 41 in Grocery Delivery Apps by our editors (9.0/10); pricing: Free plan; best for shoppers wanting scheduled or rapid Ocado delivery.
At a glance
- Editor score9.0 / 10
- PricingFree plan
- Best forShoppers wanting scheduled or rapid Ocado delivery
- Free planYes
- Facts checked14 Nov 2026
Where it wins
- Book home-delivery slots and track estimated arrival times in the app
- Add items to an existing order and revisit products in Favourites
- Zoom offers under-60-minute or later-same-day delivery in served areas
Where it doesn't
- Zoom delivery is limited to selected areas
- Smart Pass is a paid membership for delivery-charge benefits
- Delivery-charge benefits depend on eligible slots
Our verdict on Ocado
Ocado is an online supermarket for shoppers ordering groceries and household products for home delivery. Its range includes M&S Food, Ocado Own Range and other brands. Customers can book a delivery slot and manage orders through the web, iOS and Android apps. Smart Pass is optional, so shoppers can place orders without a membership; its appeal is strongest for people who want regular scheduled deliveries or, in a served area, rapid delivery through Zoom by Ocado.
The delivery options span planned orders and faster fulfilment. The app can show an order’s estimated arrival time, and customers can add products to an existing order without checking out again or revisit prior purchases in Favourites. Zoom by Ocado is a separate service, offering under-60-minute or later-same-day grocery delivery in selected areas. That makes it relevant for urgent top-ups, but availability depends on location. Shoppers who mainly need predictable grocery delivery may find the scheduled-slot and order-management features more pertinent than Zoom.
Smart Pass memberships provide delivery-charge benefits on eligible slots. Midweek Pass plans offer free deliveries Tuesday to Thursday, while Anytime Pass plans offer free deliveries seven days a week; each is offered as a monthly, six-month or annual plan. The membership is not required to shop, and those benefits are tied to eligible slots. Ocado is a fit for shoppers who value its scheduled delivery and membership choices, or can access Zoom; those seeking rapid delivery outside served areas should consider a service available in their location instead.
Your product? Our editors can test Ocado in depth and publish a review, labelled as paid · from $149/mo →
Ocado pricing
All 6 Ocado plans and prices →
Ocado fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Store pickup | Not verified |
| Same-day delivery | Yes |
| Under-1-hour delivery | Yes |
| Scheduled windows | Yes |
| Service model | Supermarket |
| Retailer or store count | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Email, Phone, Live chat |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan (source) |
| Website | ocado.com |
| Facts checked | 14 Nov 2026 |
Alternatives to Ocado
- Walmart GroceryFlexible grocery ordering with pickup and delivery options that vary by location.9.2
- ASDA GroceriesA flexible ASDA grocery service with booked slots, collection and partner express delivery.9.1
- Morrisons OnlineA Morrisons grocery service with scheduled slots, Click & Collect and rapid delivery in selected areas.8.9
Ocado vs the competition
- Ocado vs Walmart Grocery
- Ocado vs ASDA Groceries
- Ocado vs Morrisons Online
- Ocado vs Tesco Groceries
- Ocado vs Amazon Fresh UK
- Ocado vs Coles Online
Compare Ocado with any tool side by side →
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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