Head-to-head · Grocery Delivery Apps
Ocado vs Amazon Fresh UK
Ocado leads on 1 check, Amazon Fresh UK on 0, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreOcado · 9.0/10
- Free planboth
- Most featuresOcado · 3 of 4
Ocado scores higher on our rubric for grocery delivery apps: 9.0 against 8.7 out of 10; our editors rank them #3 and #6.
Ocado offers under-1-hour delivery; Amazon Fresh UK doesn't.
Ocado is the better fit for shoppers wanting scheduled or rapid Ocado delivery. Amazon Fresh UK is the better fit for amazon Fresh shoppers seeking scheduled grocery delivery.
- Ocado fits best
Shoppers wanting scheduled or rapid Ocado delivery
- Amazon Fresh UK fits best
Amazon Fresh shoppers seeking scheduled grocery delivery
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Side by side
| Feature | Ocado 9.0/10 Visit ↗ | Amazon Fresh UK 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.7 |
| Ranking | #3 in Grocery Delivery Apps | #6 in Grocery Delivery Apps |
| Best for | Shoppers wanting scheduled or rapid Ocado delivery | Amazon Fresh shoppers seeking scheduled grocery delivery |
| Pricing model | Free plan + paid | Free |
| Starting price | — | Free plan |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Built for | Solo, Small business | Solo, Small business |
| Features Ocado 3/4 · Amazon Fresh UK 2/4 | ||
| Store pickup | Not checked yet | Not checked yet |
| Same-day delivery | ✓ | ✓ |
| Under-1-hour delivery | ✓ (best) | — |
| Scheduled windows | ✓ | ✓ |
| Specs | ||
| Service model | Supermarket | Supermarket |
| Retailer or store count | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Ocado is an online supermarket for shoppers ordering groceries and household products for home delivery. Its range includes M&S Food, Ocado Own Range and other brands. Customers can book a delivery slot and manage orders through the web,… Read the review → |
Amazon Fresh UK brings grocery shopping for fresh produce, meat, seafood, dairy, frozen food and household essentials to Amazon’s desktop, mobile browser and app. It is aimed at shoppers in eligible UK postcodes who want delivery from a… Read the review → |
Strengths and trade-offs
Ocado — where it wins
- Book home-delivery slots and track estimated arrival times in the app
- Add items to an existing order and revisit products in Favourites
- Zoom offers under-60-minute or later-same-day delivery in served areas
Where it doesn't
- Zoom delivery is limited to selected areas
- Smart Pass is a paid membership for delivery-charge benefits
- Delivery-charge benefits depend on eligible slots
Amazon Fresh UK — where it wins
- Shop for produce, meat, seafood, dairy, frozen food and household essentials
- Choose same-day or next-day delivery and select a slot at checkout
- One-hour windows and unattended delivery are available for eligible orders
Where it doesn't
- Delivery options depend on postcode, merchant and slot availability
- One-hour windows are not a promise of delivery within one hour
- Groceries and any delivery fees vary by order and postcode
- Ocado9.0/10 · Free plan
Shop groceries for scheduled delivery, or choose Zoom in served areas for faster delivery.
Visit OcadoFull verdict → - Amazon Fresh UK8.7/10 · Free plan
A scheduled grocery service with same-day and next-day delivery in eligible areas.
Visit Amazon FreshFull verdict →
Ocado vs Amazon Fresh UK: questions
Which is better for grocery delivery apps, Ocado or Amazon Fresh UK?
Ocado scores higher on our rubric for grocery delivery apps: 9.0 against 8.7 out of 10; our editors rank them #3 and #6.
How do Ocado and Amazon Fresh UK compare?
Of the 4 checks we put side by side, Ocado leads on 1, Amazon Fresh UK on none, and 3 are level. Under-1-hour delivery only on Ocado.
Do Ocado and Amazon Fresh UK have a free plan?
Ocado: Yes. Amazon Fresh UK: Yes.
More comparisons
- Walmart Grocery vs Ocado
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- ASDA Groceries vs Ocado
- ASDA Groceries vs Amazon Fresh UK
- Ocado vs Morrisons Online
- Ocado vs Tesco Groceries
- Ocado vs Coles Online
- Ocado vs Kroger
All grocery delivery apps comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update