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Head-to-head · Grocery Delivery Apps

Ocado vs Kroger

  • Updated Nov 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Ocado #3 in Grocery Delivery Apps 9.0/10 Free plan Free plan✓ 3 of 4 features Visit Ocado
Kroger #8 in Grocery Delivery Apps 8.5/10 Free plan · 30-day trial Free planFree trial✓ 1 of 4 features Visit Kroger

Ocado leads on 0 checks, Kroger on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOcado · 9.0/10
  • Free planboth
  • Free trialonly Kroger
  • Most featuresOcado · 3 of 4

Ocado scores higher on our rubric for grocery delivery apps: 9.0 against 8.5 out of 10; our editors rank them #3 and #8.

Ocado is the better fit for shoppers wanting scheduled or rapid Ocado delivery. Kroger is the better fit for kroger shoppers who value pickup and loyalty features.

  • Ocado fits best

    Shoppers wanting scheduled or rapid Ocado delivery

  • Kroger fits best

    Kroger shoppers who value pickup and loyalty features

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Side by side

Feature Ocado 9.0/10 Visit ↗ Kroger 8.5/10 Visit ↗
At a glance
Editor score 9.0 8.5
Ranking #3 in Grocery Delivery Apps #8 in Grocery Delivery Apps
Best for Shoppers wanting scheduled or rapid Ocado delivery Kroger shoppers who value pickup and loyalty features
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Android, iOS, Web
Built for Solo, Small business Solo
Features Ocado 3/4 · Kroger 1/4
Store pickup Not checked yet Not checked yet
Same-day delivery ✓ ✓
Under-1-hour delivery ✓ (best) Not checked yet
Scheduled windows ✓ (best) Not checked yet
Specs
Service model Supermarket Not checked yet
Retailer or store count Not checked yet Not checked yet
Our review
Pros
  • Book home-delivery slots and track estimated arrival times in the app
  • Add items to an existing order and revisit products in Favourites
  • Zoom offers under-60-minute or later-same-day delivery in served areas
  • Combines pickup and delivery ordering with in-store shopping
  • Offers digital coupons, personalized deals, and fuel-points tracking
  • Purchase history and quick reordering help repeat shoppers
Cons
  • Zoom delivery is limited to selected areas
  • Smart Pass is a paid membership for delivery-charge benefits
  • Delivery-charge benefits depend on eligible slots
  • Pickup and delivery options depend on location and availability
  • Same-day delivery applies only in eligible areas and is subject to availability
  • Boost is optional but paid; its pricing and benefits vary by tier and location
Our verdict

Ocado is an online supermarket for shoppers ordering groceries and household products for home delivery. Its range includes M&S Food, Ocado Own Range and other brands. Customers can book a delivery slot and manage orders through the web,…

Read the review →

Kroger brings grocery and household-item shopping together with pickup, delivery, and in-store shopping. Its app is aimed at Kroger shoppers who want to manage orders alongside the retailer’s loyalty features: digital coupons, weekly ads,…

Read the review →
  1. OcadoGrocery Delivery Apps 9.0Free plan
  2. KrogerGrocery Delivery Apps 8.5Free plan · 30-day trial

Strengths and trade-offs

  • Ocado — where it wins

    • Book home-delivery slots and track estimated arrival times in the app
    • Add items to an existing order and revisit products in Favourites
    • Zoom offers under-60-minute or later-same-day delivery in served areas

    Where it doesn't

    • Zoom delivery is limited to selected areas
    • Smart Pass is a paid membership for delivery-charge benefits
    • Delivery-charge benefits depend on eligible slots
  • Kroger — where it wins

    • Combines pickup and delivery ordering with in-store shopping
    • Offers digital coupons, personalized deals, and fuel-points tracking
    • Purchase history and quick reordering help repeat shoppers

    Where it doesn't

    • Pickup and delivery options depend on location and availability
    • Same-day delivery applies only in eligible areas and is subject to availability
    • Boost is optional but paid; its pricing and benefits vary by tier and location
  • Ocado9.0/10 · Free plan

    Shop groceries for scheduled delivery, or choose Zoom in served areas for faster delivery.

    Visit OcadoFull verdict →
  • Kroger8.5/10 · Free plan · 30-day trial

    A grocery app pairing pickup and delivery with coupons, rewards, and quick reordering.

    Visit KrogerFull verdict →

Ocado vs Kroger: questions

Which is better for grocery delivery apps, Ocado or Kroger?

Ocado scores higher on our rubric for grocery delivery apps: 9.0 against 8.5 out of 10; our editors rank them #3 and #8.

How do Ocado and Kroger compare?

All 4 checks we put side by side come out level: neither leads on any.

Do Ocado and Kroger have a free plan?

Ocado: Yes. Kroger: Yes.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update