Head-to-head · Grocery Delivery Apps
Ocado vs Morrisons Online
Ocado leads on 0 checks, Morrisons Online on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreOcado · 9.0/10
- Free planboth
- Most featuresMorrisons Online · 4 of 4
Ocado scores higher on our rubric for grocery delivery apps: 9.0 against 8.9 out of 10; our editors rank them #3 and #4.
Ocado is the better fit for shoppers wanting scheduled or rapid Ocado delivery. Morrisons Online is the better fit for morrisons shoppers needing delivery, pickup or rapid orders.
- Ocado fits best
Shoppers wanting scheduled or rapid Ocado delivery
- Morrisons Online fits best
Morrisons shoppers needing delivery, pickup or rapid orders
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Side by side
| Feature | Ocado 9.0/10 Visit ↗ | Morrisons Online 8.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.9 |
| Ranking | #3 in Grocery Delivery Apps | #4 in Grocery Delivery Apps |
| Best for | Shoppers wanting scheduled or rapid Ocado delivery | Morrisons shoppers needing delivery, pickup or rapid orders |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | £40/yr |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Phone, Live chat | Phone, Email |
| Built for | Solo, Small business | Solo, Small business |
| Features Ocado 3/4 · Morrisons Online 4/4 | ||
| Store pickup | Not checked yet | ✓ (best) |
| Same-day delivery | ✓ | ✓ |
| Under-1-hour delivery | ✓ | ✓ |
| Scheduled windows | ✓ | ✓ |
| Specs | ||
| Service model | Supermarket | Supermarket |
| Retailer or store count | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Ocado is an online supermarket for shoppers ordering groceries and household products for home delivery. Its range includes M&S Food, Ocado Own Range and other brands. Customers can book a delivery slot and manage orders through the web,… Read the review → |
Morrisons Online is Morrisons’ grocery shopping service for people ordering food and household products through its website or the Morrisons Grocery app. Shoppers can arrange home delivery in selectable one-hour windows or collect from a… Read the review → |
Strengths and trade-offs
Ocado — where it wins
- Book home-delivery slots and track estimated arrival times in the app
- Add items to an existing order and revisit products in Favourites
- Zoom offers under-60-minute or later-same-day delivery in served areas
Where it doesn't
- Zoom delivery is limited to selected areas
- Smart Pass is a paid membership for delivery-charge benefits
- Delivery-charge benefits depend on eligible slots
Morrisons Online — where it wins
- Choose one-hour home delivery windows or Click & Collect at a local store
- Morrisons Now offers delivery within 60 minutes in selected areas
- Delivery Pass covers eligible delivery and collection slots
Where it doesn't
- Morrisons Now is limited to selected areas
- Delivery Pass does not cover Morrisons Now orders
- Delivery and collection availability depends on location
- Ocado9.0/10 · Free plan
Shop groceries for scheduled delivery, or choose Zoom in served areas for faster delivery.
Visit OcadoFull verdict → - Morrisons Online8.9/10 · Free plan
A Morrisons grocery service with scheduled slots, Click & Collect and rapid delivery in selected areas.
Visit MorrisonsFull verdict →
Ocado vs Morrisons Online: questions
Which is better for grocery delivery apps, Ocado or Morrisons Online?
Ocado scores higher on our rubric for grocery delivery apps: 9.0 against 8.9 out of 10; our editors rank them #3 and #4.
How do Ocado and Morrisons Online compare?
All 5 checks we put side by side come out level: neither leads on any.
Do Ocado and Morrisons Online have a free plan?
Ocado: Yes. Morrisons Online: Yes.
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All grocery delivery apps comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update