Moz Link Explorer

Paid#4 of 29 in Backlink Analysis Tools

Moz Link Explorer: A focused backlink reporting tool with useful link metrics, trends, exports, and a free plan. Ranked #4 of 29 in Backlink Analysis Tools by our editors (8.6/10); pricing: Paid; best for straightforward backlink reporting.

8.6/10★★★★☆Editor score

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At a glance

• Editor score
  8.6 / 10
• Pricing
  Paid
• Best for
  Straightforward backlink reporting
• Free plan
  No
• Competitor comparison
  Yes
• Facts checked
  24 Sep 2026

• Where it wins

  • Covers links, linking domains, authority metrics, and follow status
  • Tracks discovered and lost linking domains with 12-month trends
  • Exports links, linking domains, and top-page data to CSV

• Where it doesn't

  • Web-only access limits platform coverage
  • No verified integrations are listed
  • Higher quotas require paid Moz Pro subscriptions

Our verdict on Moz Link Explorer

Moz Link Explorer is a backlink analysis tool for individuals and teams reviewing the link profiles of websites, domains, subdomains, and individual pages. It brings inbound-link and linking-domain analysis together with Domain Authority, Page Authority, follow and nofollow breakdowns, top pages, and anchor-text reporting. A free Moz account provides limited access, making the product suitable for initial backlink research and straightforward reporting.

Pricing scales by Moz Pro plan. Starter costs $49 per month and is positioned as an entry-level plan for individuals managing one website. Standard costs $99 per month and includes one user seat, three campaigns, 300 keyword rankings, 100,000 pages crawled per week, 5,000 backlink queries per month, and 10,000 results per backlink query. Medium costs $179 per month and adds two user seats, 10 campaigns, 1,500 keyword rankings, 500,000 pages crawled per week, 20,000 backlink queries per month, and 40,000 results per backlink query. Large costs $299 per month and provides three user seats, 25 campaigns, 3,000 keyword rankings, 1,250,000 pages crawled per week, 70,000 backlink queries per month, and 50,000 results per backlink query.

The strongest fit is for users who need a clear view of referring domains, authority metrics, anchor text, link status, and changes over time without requiring a broad platform ecosystem. Link Explorer also supports CSV exports for links, linking domains, and top pages, which helps turn backlink findings into shareable reports. Its web-only format and lack of verified integrations make it less suitable for teams that need connected workflows across multiple platforms. Choose it for focused backlink reporting; consider an alternative when integration breadth or non-web access is central to the workflow.

Your product? Our editors can test Moz Link Explorer in depth and publish a review, labelled as paid · from $149/mo →

Moz Link Explorer pricing

All 7 Moz Link Explorer plans and prices →

Moz Link Explorer fact sheet

Alternatives to Moz Link Explorer

• AhrefsA broad SEO suite with strong backlink analysis, auditing, reporting, and API coverage.9.4
• SemrushA broad SEO suite for teams that need backlink research alongside tracking, audits, and reporting.9.2
• MajesticA backlink-focused SEO platform with graph visualization, comparisons, alerts, and API access.9.0

See all Moz Link Explorer alternatives →

Moz Link Explorer vs the competition

• Moz Link Explorer vs Ahrefs
• Moz Link Explorer vs Semrush
• Moz Link Explorer vs Majestic
• Moz Link Explorer vs SE Ranking
• Moz Link Explorer vs LinkMiner
• Moz Link Explorer vs Serpstat

Compare Moz Link Explorer with any tool side by side →

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The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Moz Link Explorer for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.

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Featured on iTechGuides

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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Last updated 7 Oct 2026 · How we research and update