Moz Link Explorer review
A focused backlink reporting tool with useful link metrics, trends, exports, and a free plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Moz Link Explorer is a backlink analysis tool for individuals and teams reviewing the link profiles of websites, domains, subdomains, and individual pages. It brings inbound-link and linking-domain analysis together with Domain Authority, Page Authority, follow and nofollow breakdowns, top pages, and anchor-text reporting. A free Moz account provides limited access, making the product suitable for initial backlink research and straightforward reporting.
Pricing scales by Moz Pro plan. Starter costs $49 per month and is positioned as an entry-level plan for individuals managing one website. Standard costs $99 per month and includes one user seat, three campaigns, 300 keyword rankings, 100,000 pages crawled per week, 5,000 backlink queries per month, and 10,000 results per backlink query. Medium costs $179 per month and adds two user seats, 10 campaigns, 1,500 keyword rankings, 500,000 pages crawled per week, 20,000 backlink queries per month, and 40,000 results per backlink query. Large costs $299 per month and provides three user seats, 25 campaigns, 3,000 keyword rankings, 1,250,000 pages crawled per week, 70,000 backlink queries per month, and 50,000 results per backlink query.
The strongest fit is for users who need a clear view of referring domains, authority metrics, anchor text, link status, and changes over time without requiring a broad platform ecosystem. Link Explorer also supports CSV exports for links, linking domains, and top pages, which helps turn backlink findings into shareable reports. Its web-only format and lack of verified integrations make it less suitable for teams that need connected workflows across multiple platforms. Choose it for focused backlink reporting; consider an alternative when integration breadth or non-web access is central to the workflow.
Moz Link Explorer pros and cons
- Where it wins
- Covers links, linking domains, authority metrics, and follow status
- Tracks discovered and lost linking domains with 12-month trends
- Exports links, linking domains, and top-page data to CSV
- Where it doesn't
- Web-only access limits platform coverage
- No verified integrations are listed
- Higher quotas require paid Moz Pro subscriptions
Moz Link Explorer fact sheet, pricing and score →
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