Moz Link Explorer vs Serpstat

Moz Link Explorer8.6Visit Serpstat7.9Visit

Higher score Moz Link Explorer #4 in Backlink Analysis Tools 8.6/10 Paid ✓ 5 of 5 features Visit Moz

vs

Serpstat #7 in Backlink Analysis Tools 7.9/10 Free plan · 7-day trial Free planFree trial✓ 0 of 5 features Visit Serpstat

• Moz Link Explorer fits best

  Straightforward backlink reporting

• Serpstat fits best

  Budget-conscious SEO teams

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Side by side

Feature	Moz Link Explorer 8.6/10 Visit ↗	Serpstat 7.9/10 Visit ↗
At a glance
Editor score	8.6	7.9
Ranking	#4 in Backlink Analysis Tools	#7 in Backlink Analysis Tools
Best for	Straightforward backlink reporting	Budget-conscious SEO teams
Pricing model	Paid	Free plan + paid
Starting price	—	$50/mo
Free plan	—	✓ (best)
Free trial	—	7 days
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Moz Link Explorer 5/5 · Serpstat 0/5
Historical backlink data	✓ (best)	Not checked yet
New and lost links	✓ (best)	Not checked yet
Anchor text report	✓ (best)	Not checked yet
Competitor comparison	✓ (best)	Not checked yet
Link intersection	✓ (best)	Not checked yet
Specs
Referring domains	Not checked yet	Not checked yet
Backlink rows	Not checked yet	Not checked yet
Our review
Pros	Covers links, linking domains, authority metrics, and follow status Tracks discovered and lost linking domains with 12-month trends Exports links, linking domains, and top-page data to CSV	Free access plus a 10,000 tracked-keyword specification API, batch analysis, competitor research, and white-label reporting Integrations with Google Sheets, Search Console, and Looker Studio
Cons	Web-only access limits platform coverage No verified integrations are listed Higher quotas require paid Moz Pro subscriptions	Backlink analysis is less specialized than dedicated alternatives Advanced agency features require the $410-per-month Agency plan The free offering is limited freemium access
Our verdict	Moz Link Explorer is a backlink analysis tool for individuals and teams reviewing the link profiles of websites, domains, subdomains, and individual pages. It brings inbound-link and linking-domain analysis together with Domain Authority,… Read the review →	Serpstat is an SEO and search-marketing platform for freelancers, agencies, marketing teams, and larger businesses. It combines keyword research, competitor research, rank tracking, technical and page auditing, backlink and… Read the review →

Strengths and trade-offs

• Moz Link Explorer — where it wins

  • Covers links, linking domains, authority metrics, and follow status
  • Tracks discovered and lost linking domains with 12-month trends
  • Exports links, linking domains, and top-page data to CSV

  Where it doesn't

  • Web-only access limits platform coverage
  • No verified integrations are listed
  • Higher quotas require paid Moz Pro subscriptions

• Serpstat — where it wins

  • Free access plus a 10,000 tracked-keyword specification
  • API, batch analysis, competitor research, and white-label reporting
  • Integrations with Google Sheets, Search Console, and Looker Studio

  Where it doesn't

  • Backlink analysis is less specialized than dedicated alternatives
  • Advanced agency features require the $410-per-month Agency plan
  • The free offering is limited freemium access

• Moz Link Explorer8.6/10 · Paid

  A focused backlink reporting tool with useful link metrics, trends, exports, and a free plan.

  Visit MozFull verdict →
• Serpstat7.9/10 · Free plan · 7-day trial

  A flexible SEO suite with strong workflow coverage and less specialized backlink depth.

  Visit SerpstatFull verdict →