Head-to-head · Backlink Analysis Tools
Majestic vs Serpstat
Majestic leads on 0 checks, Serpstat on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMajestic · 9.0/10
- Free planboth
- Free trialonly Serpstat
Majestic scores higher on our rubric for backlink analysis tools: 9.0 against 7.9 out of 10; our editors rank them #3 and #7.
Majestic is the better fit for backlink specialists and agencies. Serpstat is the better fit for budget-conscious SEO teams.
- Majestic fits best
Backlink specialists and agencies
- Serpstat fits best
Budget-conscious SEO teams
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Side by side
| Feature | Majestic 9.0/10 Visit ↗ | Serpstat 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 7.9 |
| Ranking | #3 in Backlink Analysis Tools | #7 in Backlink Analysis Tools |
| Best for | Backlink specialists and agencies | Budget-conscious SEO teams |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | $50/mo |
| Free plan | ✓ | ✓ |
| Free trial | — | 7 days |
| Deployment | Cloud, Browser extension | Cloud, Browser extension |
| Platforms | Web, Chrome extension | Web, Chrome extension |
| Support | Docs | Email, Live chat, Phone, Docs |
| Integrations | 2 integrations | 8 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Majestic 0/5 · Serpstat 0/5 | ||
| Historical backlink data | Not checked yet | Not checked yet |
| New and lost links | Not checked yet | Not checked yet |
| Anchor text report | Not checked yet | Not checked yet |
| Competitor comparison | Not checked yet | Not checked yet |
| Link intersection | Not checked yet | Not checked yet |
| Specs | ||
| Referring domains | Not checked yet | Not checked yet |
| Backlink rows | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Majestic is a web-based SEO platform centered on backlink and link-intelligence analysis. It is designed for backlink specialists, agencies, consultants, domain traders, developers, and businesses researching their own sites or… Read the review → |
Serpstat is an SEO and search-marketing platform for freelancers, agencies, marketing teams, and larger businesses. It combines keyword research, competitor research, rank tracking, technical and page auditing, backlink and… Read the review → |
Strengths and trade-offs
Majestic — where it wins
- Link Graph visualization clarifies backlink relationships
- Bulk checking and referring-domain analysis support large research tasks
- API access, reports, alerts, and competitor comparisons extend workflows
Where it doesn't
- Free access is limited to a product taste
- Advanced features are reserved for the Pro plan
- Full API capabilities require the API plan
Serpstat — where it wins
- Free access plus a 10,000 tracked-keyword specification
- API, batch analysis, competitor research, and white-label reporting
- Integrations with Google Sheets, Search Console, and Looker Studio
Where it doesn't
- Backlink analysis is less specialized than dedicated alternatives
- Advanced agency features require the $410-per-month Agency plan
- The free offering is limited freemium access
- Majestic9.0/10 · Free plan
A backlink-focused SEO platform with graph visualization, comparisons, alerts, and API access.
Visit MajesticFull verdict → - Serpstat7.9/10 · Free plan · 7-day trial
A flexible SEO suite with strong workflow coverage and less specialized backlink depth.
Visit SerpstatFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update