Moz Link Explorer vs SpyFu

Moz Link Explorer8.6Visit SpyFu7.8Visit

Higher score Moz Link Explorer #4 in Backlink Analysis Tools 8.6/10 Paid ✓ 5 of 5 features Visit Moz

vs

SpyFu #8 in Backlink Analysis Tools 7.8/10 Free plan Free plan✓ 0 of 5 features Visit SpyFu

• Moz Link Explorer fits best

  Straightforward backlink reporting

• SpyFu fits best

  SEO teams focused on competitors

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Side by side

Feature	Moz Link Explorer 8.6/10 Visit ↗	SpyFu 7.8/10 Visit ↗
At a glance
Editor score	8.6	7.8
Ranking	#4 in Backlink Analysis Tools	#8 in Backlink Analysis Tools
Best for	Straightforward backlink reporting	SEO teams focused on competitors
Pricing model	Paid	Free plan + paid
Starting price	—	$29/mo
Free plan	—	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Moz Link Explorer 5/5 · SpyFu 0/5
Historical backlink data	✓ (best)	Not checked yet
New and lost links	✓ (best)	Not checked yet
Anchor text report	✓ (best)	Not checked yet
Competitor comparison	✓ (best)	Not checked yet
Link intersection	✓ (best)	Not checked yet
Specs
Referring domains	Not checked yet	Not checked yet
Backlink rows	Not checked yet	Not checked yet
Our review
Pros	Covers links, linking domains, authority metrics, and follow status Tracks discovered and lost linking domains with 12-month trends Exports links, linking domains, and top-page data to CSV	Combines backlink discovery with organic, PPC, ranking, and keyword-gap research Includes Google Search Console, API access, reporting, and data exports Offers a free plan and a $29-per-month annual-billing entry tier
Cons	Web-only access limits platform coverage No verified integrations are listed Higher quotas require paid Moz Pro subscriptions	Backlink analysis is one part of a broader SEO and PPC platform Basic limits usage to 10k-row results and exports Basic and Pro + AI plans include one user
Our verdict	Moz Link Explorer is a backlink analysis tool for individuals and teams reviewing the link profiles of websites, domains, subdomains, and individual pages. It brings inbound-link and linking-domain analysis together with Domain Authority,… Read the review →	SpyFu is a web-based competitive intelligence platform for SEO and PPC professionals. It supports competitor organic keyword research, PPC keyword and ad-history research, rank tracking, site auditing, backlink discovery, competitor… Read the review →

Strengths and trade-offs

• Moz Link Explorer — where it wins

  • Covers links, linking domains, authority metrics, and follow status
  • Tracks discovered and lost linking domains with 12-month trends
  • Exports links, linking domains, and top-page data to CSV

  Where it doesn't

  • Web-only access limits platform coverage
  • No verified integrations are listed
  • Higher quotas require paid Moz Pro subscriptions

• SpyFu — where it wins

  • Combines backlink discovery with organic, PPC, ranking, and keyword-gap research
  • Includes Google Search Console, API access, reporting, and data exports
  • Offers a free plan and a $29-per-month annual-billing entry tier

  Where it doesn't

  • Backlink analysis is one part of a broader SEO and PPC platform
  • Basic limits usage to 10k-row results and exports
  • Basic and Pro + AI plans include one user

• Moz Link Explorer8.6/10 · Paid

  A focused backlink reporting tool with useful link metrics, trends, exports, and a free plan.

  Visit MozFull verdict →
• SpyFu7.8/10 · Free plan

  A broad competitor research suite for SEO teams that need backlink analysis plus wider search data.

  Visit SpyFuFull verdict →