Motiv
Motiv: Consent-focused attribution with server-side capture, routing, ROAS, and revenue reporting. Ranked #26 of 38 in Marketing Attribution Software by our editors (6.6/10); pricing: 14-day trial; best for consent-focused teams needing conversion routing.
At a glance
- Editor score6.6 / 10
- Pricing14-day trial
- Best forConsent-focused teams needing conversion routing
- Free planNo
- Paid from€179/mo
- Multi-touch attributionYes
- Facts checked20 Sep 2026
Where it wins
- Server-side capture with consent-based conversion classification
- Multi-touch attribution, ROAS, and conversion reasoning views
- Routing, webhooks, API access, and ad-platform dispatch
Where it doesn't
- No free plan; paid plans start at €179 per month
- Starter includes one revenue source, two lead sources, and one seat
- Full API access and multi-region support begin on Scale
Our verdict on Motiv
Motiv is a server-side marketing attribution platform for e-commerce, lead-generation, SaaS, agency, and freelance marketing teams. It captures conversions from stores, CRMs, forms, and payment processors, classifies them by consent, attributes revenue to advertising channels, and dispatches verified conversions to connected ad platforms. Its reporting covers channel and campaign ROAS, attribution journeys, conversion reasoning, and consent-related attribution gaps. Teams that need conversion routing alongside attribution will find its scope especially relevant.
Pricing starts with Starter at €179 per month, including server-side conversion tracking, channel-level ROAS, consent-enforced dispatch, one revenue source, two lead sources, and one seat. Growth costs €499 per month and adds campaign-level ROAS, consent rates by campaign, source, and device, full attribution journeys, configurable models, outbound webhooks, and three seats. Scale is €999 per month, adding routing and filtering automation, multiple stores and regions, a custom tracking domain, full API access, ad-spend syncing every 15 minutes, and five seats. Enterprise provides custom volume, unlimited sources and seats, an SLA, a DPA, and custom integrations. Annual billing is available with a 20% discount.
Motiv’s strongest fit is for teams connecting marketing performance to consent-aware conversion handling. Integrations include Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, GoHighLevel, lead-ad platforms, form tools, Webflow, and Framer. The platform supports web and API access, lead-to-sale attribution, revenue attribution, outbound webhooks, automation rules, and ad-platform conversion dispatch. Choose Motiv when server-side data capture, consent classification, and routing are central requirements. Teams seeking a free entry tier or a simpler attribution-only tool should look elsewhere.
Your product? Our editors can test Motiv in depth and publish a review, labelled as paid · from $149/mo →
Motiv pricing
All 4 Motiv plans and prices →
Motiv fact sheet
| Free plan | No |
|---|---|
| Paid from | €179/mo |
| Multi-touch attribution | Yes |
| Attribution models | Custom |
| Journey window | Not verified |
| Offline data attribution | Yes |
| Revenue attribution | Yes |
| Data warehouse export | Not verified |
| Data retention | Annual |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 37+ integrations: Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive … See all → |
| Pricing | 14-day trial (source) |
| Website | getmotiv.io |
| Facts checked | 20 Sep 2026 |
Motiv integrations
Motiv lists 37+ integrations on its own site — the 20 named here are the ones its pages call out.
- Shopify
- WooCommerce
- HubSpot
- Stripe
- Mollie
- Pipedrive
- GoHighLevel
- Meta Lead Ads
- TikTok Lead Gen
- Gravity Forms
- WPForms
- Fluent Forms
- Contact Form 7
- Webflow
- Framer
- Wix
- Squarespace
- ClickFunnels
- Perspective
- Typeform
Alternatives to Motiv
- AdjustA broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.9.1
- SingularBroad mobile and web attribution with a free starting tier and warehouse delivery.8.9
- KochavaA mature attribution suite with broad channel coverage and a relatively high paid entry point.8.8
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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