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Motiv review

#26 of 38 in Marketing Attribution Software

Consent-focused attribution with server-side capture, routing, ROAS, and revenue reporting.

6.6/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Motiv is a server-side marketing attribution platform for e-commerce, lead-generation, SaaS, agency, and freelance marketing teams. It captures conversions from stores, CRMs, forms, and payment processors, classifies them by consent, attributes revenue to advertising channels, and dispatches verified conversions to connected ad platforms. Its reporting covers channel and campaign ROAS, attribution journeys, conversion reasoning, and consent-related attribution gaps. Teams that need conversion routing alongside attribution will find its scope especially relevant.

Pricing starts with Starter at €179 per month, including server-side conversion tracking, channel-level ROAS, consent-enforced dispatch, one revenue source, two lead sources, and one seat. Growth costs €499 per month and adds campaign-level ROAS, consent rates by campaign, source, and device, full attribution journeys, configurable models, outbound webhooks, and three seats. Scale is €999 per month, adding routing and filtering automation, multiple stores and regions, a custom tracking domain, full API access, ad-spend syncing every 15 minutes, and five seats. Enterprise provides custom volume, unlimited sources and seats, an SLA, a DPA, and custom integrations. Annual billing is available with a 20% discount.

Motiv’s strongest fit is for teams connecting marketing performance to consent-aware conversion handling. Integrations include Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, GoHighLevel, lead-ad platforms, form tools, Webflow, and Framer. The platform supports web and API access, lead-to-sale attribution, revenue attribution, outbound webhooks, automation rules, and ad-platform conversion dispatch. Choose Motiv when server-side data capture, consent classification, and routing are central requirements. Teams seeking a free entry tier or a simpler attribution-only tool should look elsewhere.

Motiv pros and cons

  • Where it wins
    • Server-side capture with consent-based conversion classification
    • Multi-touch attribution, ROAS, and conversion reasoning views
    • Routing, webhooks, API access, and ad-platform dispatch
  • Where it doesn't
    • No free plan; paid plans start at €179 per month
    • Starter includes one revenue source, two lead sources, and one seat
    • Full API access and multi-region support begin on Scale

Motiv fact sheet, pricing and score →

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