Lead Router
Lead Router: A broad lead-routing platform for auctions, buyer portals, calls, and messaging. Ranked #27 of 36 in Lead Routing Software by our editors (6.0/10); pricing: Paid; best for lead sellers needing buyer portals and auctions.
At a glance
- Editor score6.0 / 10
- PricingPaid
- Best forLead sellers needing buyer portals and auctions
- Free planNo
- Paid from$147/mo
- Founded2026 · United States
- Facts checked20 Sep 2026
Where it wins
- Supports ping-post auctions, waterfalls, exclusive, multisell, and hybrid routing
- Includes buyer and partner portals, API keys, caps, and deduplication
- Combines call routing, messaging, scoring, billing, and AI-assisted monitoring
Where it doesn't
- Starts at $147 per month with no free plan or free trial
- Usage beyond included credits is billed separately
- Enterprise pricing requires a custom contract
Our verdict on Lead Router
Lead Router is a cloud platform for lead generators, affiliate networks, pay-per-call operators, and call centers. It captures leads through partner submissions, APIs, and forms, evaluates them against buyer contracts, and routes them through ping-post auctions, waterfall rules, exclusive distribution, multisell distribution, or hybrid models. Buyer and partner portals, consent records, reporting, billing, call routing, and messaging extend it beyond basic lead assignment.
Pricing starts with the Lead Router plan at $147 per month. It includes all platform features, 1,000 usage credits monthly, unlimited buyers and partners, 5,000 API calls monthly, and email support. There is no free plan or free trial, while usage beyond included credits is billed separately. The Enterprise plan uses custom contracts and adds lower usage rates for larger volumes, a dedicated customer success manager, a custom SLA for uptime and support response, a private Slack channel, and onboarding and migration help. The published plans also show no monthly lead cap.
Its main strength is breadth for teams managing complex buyer networks. Lead Router combines lead and caller deduplication, daily, weekly, and monthly caps, rule-based lead quality scoring, dynamic number insertion, call tracking, email and SMS drip flows, and AI-assisted buyer setup, analytics, and delivery monitoring. Stripe, webhooks, and a REST API support the surrounding billing and integration setup. Choose it when auction logic, partner access, call distribution, and messaging belong in one system. A narrower routing tool may suit teams that do not need portals, auctions, call handling, or multi-channel follow-up.
Your product? Our editors can test Lead Router in depth and publish a review, labelled as paid · from $149/mo →
Lead Router pricing
All 2 Lead Router plans and prices →
Lead Router fact sheet
| Free plan | No |
|---|---|
| Paid from | $147/mo |
| Routing rules | Not verified |
| Territory routing | Not verified |
| Round-robin assignment | Not verified |
| CRM connectors | Not verified |
| Lead qualification | Not verified |
| Workflow automation | Not verified |
| Webhook support | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Community, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Stripe, webhooks, REST API |
| Pricing | Paid (source) |
| Website | theleadrouter.com |
| Facts checked | 20 Sep 2026 |
Lead Router integrations
Lead Router lists 3 integrations on its own site.
- Stripe
- webhooks
- REST API
Alternatives to Lead Router
- Chili PiperA strong fit for revenue teams that need routing and meeting booking in one platform.8.9
- RevenueHeroAffordable lead qualification, routing, and scheduling for B2B sales teams.8.8
- boberdooA broad lead marketplace platform for high-volume routing, bidding, scoring, and billing.8.7
See all Lead Router alternatives →
Also Ranked In
Lead Router is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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