Lead Router review
A broad lead-routing platform for auctions, buyer portals, calls, and messaging.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Lead Router is a cloud platform for lead generators, affiliate networks, pay-per-call operators, and call centers. It captures leads through partner submissions, APIs, and forms, evaluates them against buyer contracts, and routes them through ping-post auctions, waterfall rules, exclusive distribution, multisell distribution, or hybrid models. Buyer and partner portals, consent records, reporting, billing, call routing, and messaging extend it beyond basic lead assignment.
Pricing starts with the Lead Router plan at $147 per month. It includes all platform features, 1,000 usage credits monthly, unlimited buyers and partners, 5,000 API calls monthly, and email support. There is no free plan or free trial, while usage beyond included credits is billed separately. The Enterprise plan uses custom contracts and adds lower usage rates for larger volumes, a dedicated customer success manager, a custom SLA for uptime and support response, a private Slack channel, and onboarding and migration help. The published plans also show no monthly lead cap.
Its main strength is breadth for teams managing complex buyer networks. Lead Router combines lead and caller deduplication, daily, weekly, and monthly caps, rule-based lead quality scoring, dynamic number insertion, call tracking, email and SMS drip flows, and AI-assisted buyer setup, analytics, and delivery monitoring. Stripe, webhooks, and a REST API support the surrounding billing and integration setup. Choose it when auction logic, partner access, call distribution, and messaging belong in one system. A narrower routing tool may suit teams that do not need portals, auctions, call handling, or multi-channel follow-up.
Lead Router pros and cons
- Where it wins
- Supports ping-post auctions, waterfalls, exclusive, multisell, and hybrid routing
- Includes buyer and partner portals, API keys, caps, and deduplication
- Combines call routing, messaging, scoring, billing, and AI-assisted monitoring
- Where it doesn't
- Starts at $147 per month with no free plan or free trial
- Usage beyond included credits is billed separately
- Enterprise pricing requires a custom contract
Lead Router fact sheet, pricing and score →
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