Koalify
Koalify: A flexible, low-cost option for cleaning duplicate HubSpot records. Ranked #16 of 27 in Data Deduplication Software by our editors (7.8/10); pricing: Free plan; best for budget-conscious HubSpot teams.
At a glance
- Editor score7.8 / 10
- PricingFree plan
- Best forBudget-conscious HubSpot teams
- Free planYes
- Paid from$25/unit/mo
- Fuzzy matchingYes
- Facts checked20 Sep 2026
Where it wins
- Free plan includes all features and unlimited merges
- Fuzzy matching handles names, addresses, phones, accents, and formatting
- Workflow automation, survivor rules, reports, and alerts support repeatable cleanup
Where it doesn't
- Works with HubSpot only
- Free access is limited to sandbox/demo accounts or portals below 10,000 records
- Pricing is based on records in selected HubSpot objects
Our verdict on Koalify
Koalify is a HubSpot-native deduplication tool for contacts, companies, deals, tickets, and custom objects. It helps teams identify duplicate records, review suggestions in HubSpot CRM cards, merge records manually, or automate bulk merges through HubSpot workflows. Matching rules can use HubSpot properties and fuzzy matching for names, company names, addresses, phone numbers, accents, and formatting differences. It is aimed at teams that want record cleanup inside HubSpot rather than a separate data-management platform.
The published plans show a Free tier with all features, unlimited merges, unlimited users, and unlimited support. Free access applies to sandbox/demo accounts or portals below 10,000 records. The Pro plan costs $50 per month with monthly billing or $25 per month billed annually. Pro adds bulk workflow merge, Duplicate CRM card functionality, and custom rules while retaining unlimited merges, users, and support. Pricing is based on the number of records in selected HubSpot objects; the pricing page displays a 50,000-record example at those monthly and annual rates.
Koalify’s strongest capability is its combination of matching, review, and merge controls. Teams can define primary-record rules, retain, overwrite, or combine property values, and create duplicate reports, lists, views, and alerts using Koalify properties. Record-preserving merges for companies add control during cleanup. Choose Koalify if HubSpot is your central CRM and you need flexible rules with automated workflows. Teams managing data across multiple CRM platforms should choose a tool with broader ecosystem coverage.
Your product? Our editors can test Koalify in depth and publish a review, labelled as paid · from $149/mo →
Koalify pricing
All 2 Koalify plans and prices →
Koalify fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $25/unit/mo |
| Fuzzy matching | Yes |
| Automatic merging | Yes |
| Duplicate prevention | Not verified |
| CRM integrations | 1 |
| API access | Not verified |
| Merge review workflow | Both |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: HubSpot |
| Pricing | Free plan (source) |
| Website | koalify.io |
| Facts checked | 20 Sep 2026 |
Koalify integrations
Koalify lists 1 integrations on its own site.
- HubSpot
Alternatives to Koalify
- DataMatch EnterpriseA broad data-quality platform for complex CRM, ERP, and master-data programs.9.4
- Data8 DuplicareA focused deduplication solution for Dynamics 365 and Dataverse data quality.9.3
- TiloresA developer-focused platform for real-time matching, unification, and duplicate prevention.9.2
See all Koalify alternatives →
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Koalify is listed in our Data Deduplication Software directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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