Koalify review
A flexible, low-cost option for cleaning duplicate HubSpot records.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Koalify is a HubSpot-native deduplication tool for contacts, companies, deals, tickets, and custom objects. It helps teams identify duplicate records, review suggestions in HubSpot CRM cards, merge records manually, or automate bulk merges through HubSpot workflows. Matching rules can use HubSpot properties and fuzzy matching for names, company names, addresses, phone numbers, accents, and formatting differences. It is aimed at teams that want record cleanup inside HubSpot rather than a separate data-management platform.
The published plans show a Free tier with all features, unlimited merges, unlimited users, and unlimited support. Free access applies to sandbox/demo accounts or portals below 10,000 records. The Pro plan costs $50 per month with monthly billing or $25 per month billed annually. Pro adds bulk workflow merge, Duplicate CRM card functionality, and custom rules while retaining unlimited merges, users, and support. Pricing is based on the number of records in selected HubSpot objects; the pricing page displays a 50,000-record example at those monthly and annual rates.
Koalify’s strongest capability is its combination of matching, review, and merge controls. Teams can define primary-record rules, retain, overwrite, or combine property values, and create duplicate reports, lists, views, and alerts using Koalify properties. Record-preserving merges for companies add control during cleanup. Choose Koalify if HubSpot is your central CRM and you need flexible rules with automated workflows. Teams managing data across multiple CRM platforms should choose a tool with broader ecosystem coverage.
Koalify pros and cons
- Where it wins
- Free plan includes all features and unlimited merges
- Fuzzy matching handles names, addresses, phones, accents, and formatting
- Workflow automation, survivor rules, reports, and alerts support repeatable cleanup
- Where it doesn't
- Works with HubSpot only
- Free access is limited to sandbox/demo accounts or portals below 10,000 records
- Pricing is based on records in selected HubSpot objects
Koalify fact sheet, pricing and score →
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