Kanal
WhatsApp marketing and automation for e-commerce brands
At a glance
- Editor score8.0 / 10
- PricingFrom €89/mo
- Best forEcommerce brands needing lifecycle automation
- Free planNo
- Workflow automationYes
- Facts checked20 Sep 2026
Where it wins
- Detailed workflows with triggers, conditions, delays, and branches
- Segmentation by purchase history, behavior, location, and custom properties
- AI support for recommendations, tracking, returns, and customer service
Where it doesn't
- No free plan; paid access starts at €89 per month
- Channel coverage is limited to WhatsApp
- Pro supports only 1 user
Our verdict on Kanal
Kanal is a WhatsApp marketing platform for Shopify and other ecommerce businesses. It brings campaigns, abandoned-cart recovery, post-purchase upsells, order notifications, customer segmentation, workflow automation, shared inbox collaboration, and AI-powered customer service into one product. The platform is suited to brands managing WhatsApp lifecycle marketing themselves, businesses seeking managed campaign services, and agencies handling multiple client accounts. Its web and API availability supports both day-to-day campaign work and connected commerce operations.
Kanal’s strongest area is workflow depth. Brands can create automated WhatsApp journeys with triggers, conditions, delays, and branches, then target customers using purchase history, behavior, location, and custom properties. The feature set also covers broadcasts, newsletters, scheduled campaigns, performance analytics, shipping and delivery notifications, back-in-stock alerts, and post-purchase cross-sells. A shared inbox adds assignment, tagging, and team collaboration, while the AI agent handles product recommendations, order tracking, returns, and customer support. Integrations include Shopify, PrestaShop, Klaviyo, Gorgias, Loyoly, Splio, Zendesk, Crisp, and Recharge.
Pricing is structured around increasing team capacity and service involvement. Pro costs €89 per month for 1 user and includes the chat widget and inbox, abandoned-cart recovery, a performance dashboard, and WhatsApp marketing campaigns. Scale costs €149 per month for 5 users and adds custom segments, unlimited automations, advanced automations, and a dedicated account manager. Business costs €350 per month with unlimited users, expert flow setup, continuous optimization, on-demand campaigns, and a dedicated account manager. Agency costs €1,900 per month and adds WhatsApp strategy, creative production, campaign copywriting, and consolidated client reporting. Kanal suits ecommerce teams that need more than broadcasts; smaller teams wanting a free plan or broader channel coverage should choose another tool.
Kanal pricing
All 4 Kanal plans and prices →
Kanal fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Broadcast campaigns | Yes |
| Workflow automation | Yes |
| Personalized variables | Yes |
| Template management | Yes |
| Contact limit | Not verified |
| Monthly message limit | Not verified |
| Channel coverage | Whatsapp_only |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 9 integrations: Shopify, PrestaShop, Klaviyo, Gorgias, Loyoly, Splio … See all → |
| Pricing | From €89/mo (source) |
| Website | getkanal.com |
| Facts checked | 20 Sep 2026 |
Kanal integrations
Kanal lists 9 integrations on its own site.
- Shopify
- PrestaShop
- Klaviyo
- Gorgias
- Loyoly
- Splio
- Zendesk
- Crisp
- Recharge
Alternatives to Kanal
- Sinch EngageA capable SMS and MMS messaging suite, but its listed features center on SMS rather than WhatsApp.5.0
- AiSensyA broad WhatsApp platform with a useful free tier and scalable paid plans.5.6
- Respond.ioA strong fit for teams that need WhatsApp marketing plus broad automation and channel coverage.9.0
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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