Ipsos iris
Ipsos iris: National UK audience measurement combining panel and site-centric data. Ranked #5 of 33 in Audience Analytics Software by our editors (9.0/10); pricing: Pricing on request; best for national digital audience measurement programs.
At a glance
- Editor score9.0 / 10
- PricingPricing on request
- Best forNational digital audience measurement programs
- Free planNo
- Psychographic dataYes
- Facts checked14 Nov 2026
Where it wins
- Combines representative panel data with site-centric measurement
- Daily reporting covers reach, time spent, video and audience segments
- Offers website tagging, app SDK, respondent data and API access
Where it doesn't
- Focused on UK audience measurement
- Pricing is by contact with sales rather than standard published plans
- Website tagging and app SDK measurement require implementation
Our verdict on Ipsos iris
For media agencies, media owners and advertisers, Ipsos iris measures UK online audiences across websites and apps on computers, smartphones and tablets. It combines a representative panel with site-centric measurement, covering audience reach, time spent, page views, video and behavioral metrics. Its national scope suits programs that need a shared view of digital audiences; it is less suited to buyers seeking measurement across multiple countries in one service.
The reporting offer spans a daily cloud dashboard, monthly reporting, respondent-level data and API access, with bespoke reporting and project work also available. Audience analysis includes demographic, geographic and lifestyle dimensions, while the published capabilities include index metrics and breakdowns by device. Website tagging and a mobile app SDK extend measurement beyond panel data, making implementation needs worth considering for teams planning website or app coverage. The service is UKOM-endorsed and has GDPR compliance listed.
Ipsos uses a contact-sales pricing model, and its published plans do not offer a standard public price or free plan; trial passes are available by business arrangement. That makes commercial evaluation dependent on a conversation with the vendor rather than comparing listed tiers. Choose Ipsos iris if UK national measurement, combined panel and site-centric methods, and access to detailed reporting matter to your organization. Consider alternatives if you need publicly listed pricing, a free plan, or a service whose stated audience scope is not limited to the UK.
Your product? Our editors can test Ipsos iris in depth and publish a review, labelled as paid · from $149/mo →
Ipsos iris pricing
Ipsos iris fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Geographic scope | National |
| Psychographic data | Yes |
| Media measurement | Yes |
| Social audience data | Yes |
| Survey and attitudes | Yes |
| Audience refresh | Daily |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | iris.ipsos.com |
| Facts checked | 14 Nov 2026 |
Alternatives to Ipsos iris
- GWI CoreA global audience research platform built around harmonized survey data and comparisons.9.4
- Nielsen Audience MeasurementBroad cross-media measurement for organizations making audience and advertising decisions.9.3
- Comscore Audience MeasurementA cross-platform measurement suite for audience reach, engagement and overlap.9.2
See all Ipsos iris alternatives →
Ipsos iris vs the competition
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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