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Head-to-head · Audience Analytics Software

Brandwatch Consumer Intelligence vs Ipsos iris

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Brandwatch Consumer Intelligence #4 in Audience Analytics Software 9.1/10 Pricing on request ✓ 0 of 4 features Visit Brandwatch
Ipsos iris #5 in Audience Analytics Software 9.0/10 Pricing on request ✓ 4 of 4 features Visit Ipsos iris

Brandwatch Consumer Intelligence leads on 0 checks, Ipsos iris on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrandwatch Consumer Intelligence · 9.1/10
  • Most featuresIpsos iris · 4 of 4

Brandwatch Consumer Intelligence scores higher on our rubric for audience analytics software: 9.1 against 9.0 out of 10; our editors rank them #4 and #5.

Brandwatch Consumer Intelligence is the better fit for social and consumer intelligence leaders. Ipsos iris is the better fit for national digital audience measurement programs.

  • Brandwatch Consumer Intelligence fits best

    Social and consumer intelligence leaders

  • Ipsos iris fits best

    National digital audience measurement programs

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Side by side

Feature Brandwatch Consumer Intelligence 9.1/10 Visit ↗ Ipsos iris 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #4 in Audience Analytics Software #5 in Audience Analytics Software
Best for Social and consumer intelligence leaders National digital audience measurement programs
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Community, Docs Email
Compliance ISO 27001, SSO/SAML GDPR
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Brandwatch Consumer Intelligence 0/4 · Ipsos iris 4/4
Psychographic data Not checked yet ✓ (best)
Media measurement Not checked yet ✓ (best)
Social audience data Not checked yet ✓ (best)
Survey and attitudes Not checked yet ✓ (best)
Specs
Geographic scope Not checked yet National
Audience refresh Not checked yet Daily
Our review
Pros
  • Collects data from social, news, forums, blogs, reviews, and video sites
  • Analyzes sentiment, entities, topics, and custom machine-learning classifiers
  • Uploads support tickets, call logs, and surveys alongside online data
  • Combines representative panel data with site-centric measurement
  • Daily reporting covers reach, time spent, video and audience segments
  • Offers website tagging, app SDK, respondent data and API access
Cons
  • Pricing requires contacting sales rather than choosing a published plan
  • Enterprise text analysis and API workflows may exceed smaller teams' needs
  • Exports are limited to Excel, CSV, JPG, PNG, and PowerPoint
  • Focused on UK audience measurement
  • Pricing is by contact with sales rather than standard published plans
  • Website tagging and app SDK measurement require implementation
Our verdict

Brandwatch Consumer Intelligence brings together online conversation analysis and enterprise-held text data for researchers, marketers, and organizations tracking consumer or market signals. It collects from social networks, news, forums,…

Read the review →

For media agencies, media owners and advertisers, Ipsos iris measures UK online audiences across websites and apps on computers, smartphones and tablets. It combines a representative panel with site-centric measurement, covering audience…

Read the review →
  1. Brandwatch Consumer IntelligenceAudience Analytics Software 9.1Pricing on request
  2. Ipsos irisAudience Analytics Software 9.0Pricing on request

Strengths and trade-offs

  • Brandwatch Consumer Intelligence — where it wins

    • Collects data from social, news, forums, blogs, reviews, and video sites
    • Analyzes sentiment, entities, topics, and custom machine-learning classifiers
    • Uploads support tickets, call logs, and surveys alongside online data

    Where it doesn't

    • Pricing requires contacting sales rather than choosing a published plan
    • Enterprise text analysis and API workflows may exceed smaller teams' needs
    • Exports are limited to Excel, CSV, JPG, PNG, and PowerPoint

  • Ipsos iris — where it wins

    • Combines representative panel data with site-centric measurement
    • Daily reporting covers reach, time spent, video and audience segments
    • Offers website tagging, app SDK, respondent data and API access

    Where it doesn't

    • Focused on UK audience measurement
    • Pricing is by contact with sales rather than standard published plans
    • Website tagging and app SDK measurement require implementation
  • Brandwatch Consumer Intelligence9.1/10 · Pricing on request

    Broad conversation analysis with custom classifiers, dashboards, and API access for enterprise teams.

    Visit BrandwatchFull verdict →
  • Ipsos iris9.0/10 · Pricing on request

    National UK audience measurement combining panel and site-centric data.

    Visit Ipsos irisFull verdict →

More comparisons

All audience analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update