Ipsos iris review
National UK audience measurement combining panel and site-centric data.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
For media agencies, media owners and advertisers, Ipsos iris measures UK online audiences across websites and apps on computers, smartphones and tablets. It combines a representative panel with site-centric measurement, covering audience reach, time spent, page views, video and behavioral metrics. Its national scope suits programs that need a shared view of digital audiences; it is less suited to buyers seeking measurement across multiple countries in one service.
The reporting offer spans a daily cloud dashboard, monthly reporting, respondent-level data and API access, with bespoke reporting and project work also available. Audience analysis includes demographic, geographic and lifestyle dimensions, while the published capabilities include index metrics and breakdowns by device. Website tagging and a mobile app SDK extend measurement beyond panel data, making implementation needs worth considering for teams planning website or app coverage. The service is UKOM-endorsed and has GDPR compliance listed.
Ipsos uses a contact-sales pricing model, and its published plans do not offer a standard public price or free plan; trial passes are available by business arrangement. That makes commercial evaluation dependent on a conversation with the vendor rather than comparing listed tiers. Choose Ipsos iris if UK national measurement, combined panel and site-centric methods, and access to detailed reporting matter to your organization. Consider alternatives if you need publicly listed pricing, a free plan, or a service whose stated audience scope is not limited to the UK.
Ipsos iris pros and cons
- Where it wins
- Combines representative panel data with site-centric measurement
- Daily reporting covers reach, time spent, video and audience segments
- Offers website tagging, app SDK, respondent data and API access
- Where it doesn't
- Focused on UK audience measurement
- Pricing is by contact with sales rather than standard published plans
- Website tagging and app SDK measurement require implementation
Ipsos iris fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update