Head-to-head · Audience Analytics Software
Ipsos iris vs Meltwater Consumer Intelligence
Ipsos iris leads on 1 check, Meltwater Consumer Intelligence on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreIpsos iris · 9.0/10
- Most featuresIpsos iris · 4 of 4
Ipsos iris scores higher on our rubric for audience analytics software: 9.0 against 8.8 out of 10; our editors rank them #5 and #7.
On geographic scope, Meltwater Consumer Intelligence gives you Global where Ipsos iris offers National. Ipsos iris offers survey and attitudes; Meltwater Consumer Intelligence doesn't. On audience refresh, Ipsos iris gives you Daily where Meltwater Consumer Intelligence offers Real-time.
Ipsos iris is the better fit for national digital audience measurement programs. Meltwater Consumer Intelligence is the better fit for teams needing real-time global audience intelligence.
- Ipsos iris fits best
National digital audience measurement programs
- Meltwater Consumer Intelligence fits best
Teams needing real-time global audience intelligence
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Side by side
| Feature | Ipsos iris 9.0/10 Visit ↗ | Meltwater Consumer Intelligence 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.8 |
| Ranking | #5 in Audience Analytics Software | #7 in Audience Analytics Software |
| Best for | National digital audience measurement programs | Teams needing real-time global audience intelligence |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | — |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Live chat, Community, Docs · 24/7 | |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Ipsos iris 4/4 · Meltwater Consumer Intelligence 2/4 | ||
| Psychographic data | ✓ (best) | Not checked yet |
| Media measurement | ✓ | ✓ |
| Social audience data | ✓ | ✓ |
| Survey and attitudes | ✓ (best) | — |
| Specs | ||
| Geographic scope | National | Global |
| Audience refresh | Daily | Real-time |
| Our review | ||
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| Our verdict | For media agencies, media owners and advertisers, Ipsos iris measures UK online audiences across websites and apps on computers, smartphones and tablets. It combines a representative panel with site-centric measurement, covering audience… Read the review → |
Meltwater Consumer Intelligence brings social and media monitoring together for marketing and communications teams that need an ongoing view of audiences and markets. It analyzes conversations from social media, news, blogs, forums, review… Read the review → |
Strengths and trade-offs
Ipsos iris — where it wins
- Combines representative panel data with site-centric measurement
- Daily reporting covers reach, time spent, video and audience segments
- Offers website tagging, app SDK, respondent data and API access
Where it doesn't
- Focused on UK audience measurement
- Pricing is by contact with sales rather than standard published plans
- Website tagging and app SDK measurement require implementation
Meltwater Consumer Intelligence — where it wins
- Tracks social, news, blogs, forums, reviews and podcasts
- Combines sentiment, trends, segmentation and benchmarking
- Offers multilingual coverage, integrations and API exports
Where it doesn't
- Quote-based pricing requires contacting sales
- No self-serve free plan or trial
- Its breadth may exceed teams seeking survey-based audience research
- Ipsos iris9.0/10 · Pricing on request
National UK audience measurement combining panel and site-centric data.
Visit Ipsos irisFull verdict → - Meltwater Consumer Intelligence8.8/10 · Pricing on request
A broad social and media listening platform for teams tracking global audiences in real time.
Visit MeltwaterFull verdict →
Ipsos iris vs Meltwater Consumer Intelligence: questions
Which is better for audience analytics software, Ipsos iris or Meltwater Consumer Intelligence?
Ipsos iris scores higher on our rubric for audience analytics software: 9.0 against 8.8 out of 10; our editors rank them #5 and #7.
How do Ipsos iris and Meltwater Consumer Intelligence compare?
Of the 5 checks we put side by side, Ipsos iris leads on 1, Meltwater Consumer Intelligence on none, and 4 are level. Survey and attitudes only on Ipsos iris.
Do Ipsos iris and Meltwater Consumer Intelligence have a free plan?
Ipsos iris: No. Meltwater Consumer Intelligence: No.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update