Improvado
Improvado: A strong fit for teams that need governed marketing data from extraction through reporting. Ranked #10 of 49 in Marketing Analytics Software by our editors (8.4/10); pricing: Free plan · 14-day trial; best for teams needing governed marketing data pipelines.
At a glance
- Editor score8.4 / 10
- PricingFree plan · 14-day trial
- Best forTeams needing governed marketing data pipelines
- Free planYes
- Paid from$100/mo
- Data refreshDaily
- Founded2015 · San Diego, California, United States
- Facts checked23 Sep 2026
Where it wins
- Combines extraction, no-code transformation, governance, and reporting
- Connects attribution, spend, pipeline, CRM, and revenue analysis
- Offers API access and AI analysis with anomaly detection and forecasting
Where it doesn't
- Free Limited restricts workspaces, AI Agent access, and weekly actions
- Paid plans vary substantially in rows, sync frequency, and action limits
- Advanced and Enterprise pricing is not shown as a fixed monthly amount
Our verdict on Improvado
Improvado is a marketing intelligence and analytics platform for medium-to-large enterprises and agencies. It connects marketing, advertising, CRM, analytics, and other data sources, then transforms raw inputs into analysis-ready datasets. Teams can use pre-built or custom dashboards, attribution connecting touchpoints to pipeline and revenue, spend reporting for ROAS, CPA, and conversions, CRM reporting, and an AI Agent for natural-language analysis, recommendations, anomaly detection, and forecasting. Web and API access support both direct analysis and managed extraction workflows.
The plan structure covers different levels of scale and control. Free Limited costs $0 per month and includes one workspace, live API requests across all sources, limited AI Agent and MCP access, and 50 MCP actions per week. MCP Only costs $100 per month and adds MCP, a knowledge graph, connections, modeling, 2 million rows per year, daily sync, and 300 MCP actions per week. Advanced increases capacity to 600 million rows per year, up to four daily syncs, 200 actions per day, 4,000 weekly MCP actions, and up to 50 workspaces, with Marketing Data Governance and premium customer support. Enterprise adds 1 billion rows per year, custom sync, 600 actions per day, 12,000 weekly MCP actions, unlimited workspaces, SSO, and professional services.
Integration coverage includes Google Cloud, Looker, Tableau, Snowflake, Sisense, Quora, Adobe Exchange, Amazon Ads, HubSpot, GoodData, X, and Walmart Connect. The API can create and manage extraction orders, while scheduled extraction and configurable lookback windows support ongoing reporting workflows. Improvado suits organizations that need governed pipelines spanning marketing sources, warehouses, dashboards, attribution, and AI analysis. Smaller teams with simple reporting needs may find the workspace, action, row, and sync limits more consequential than the broader feature set.
Your product? Our editors can test Improvado in depth and publish a review, labelled as paid · from $149/mo →
Improvado pricing
All 4 Improvado plans and prices →
Improvado fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $100/mo |
| Data refresh | Daily |
| Spend tracking | Yes |
| Pipeline tracking | Yes |
| Custom dashboards | Yes |
| Historical data | Not verified |
| CRM reporting | Yes |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR, HIPAA, SSO/SAML |
| Support | Docs, Email |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: Claude, Codex, ChatGPT, Snowflake, BigQuery, Salesforce … See all → |
| Pricing | Free plan · 14-day trial (source) |
| Website | improvado.io |
| Facts checked | 23 Sep 2026 |
Improvado integrations
Improvado lists 1,000+ integrations on its own site — the 8 named here are the ones its pages call out.
- Claude
- Codex
- ChatGPT
- Snowflake
- BigQuery
- Salesforce
- Google Ads
- Meta Ads
See all Improvado integrations →
Alternatives to Improvado
- Sprinklr Marketing AnalyticsA cross-channel analytics suite for teams linking media performance to optimization.9.4
- Adobe Customer Journey AnalyticsA strong fit for large Adobe-centered teams analyzing journeys across channels.9.2
- QuantcastA focused platform for audience insights, campaign activation, attribution, and media reporting.9.1
See all Improvado alternatives →
Also Ranked In
Improvado is ranked in 2 of our directories.
Used Improvado? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Improvado for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Improvado is listed in our Marketing Analytics Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/improvado/"><img src="https://www.itechguides.com/best/badge/improvado.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update