Best Google Ad Exchange (Authorized Buyers) Alternatives in 2026
The top Google Ad Exchange (Authorized Buyers) alternatives are Magnite, Spotify Ad Exchange and Transparent Ad Marketplace: 15 ad exchanges our editors would look at instead of Google Ad Exchange (Authorized Buyers), in our ranking order.
Google Ad Exchange (Authorized Buyers): A buyer-side exchange for teams running their own bidders and managing deal access. Where it falls short: access and setup are oriented toward organizations buying for multiple advertisers.
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Best forPublishers monetizing across formats and screens
Broad-format monetization with header bidding, deal tools and yield management.
9.2/10★★★★★Contact Magnite -
Best forAdvertisers buying Spotify audio and podcast inventory
A DSP-based exchange for buying Spotify inventory across open auctions and private deals.
- Identity support
9.0/10★★★★☆Contact Spotify -
Best forPublishers adding server-side demand competition
Adds first-price demand competition and auction-level reporting alongside existing monetization.
8.8/10★★★★☆Visit Amazon -
Best forPublishers optimizing cross-screen ad yield
A cross-screen supply-side platform for publishers managing auctions, deals and yield.
8.7/10★★★★☆Visit PubMatic -
Best forPublishers managing inventory across multiple formats
Broad-format publisher monetization with deal controls, header bidding, and reporting.
8.5/10★★★★☆Visit OpenX -
Best forPublishers prioritizing auction transparency and reporting
A publisher-focused exchange with flexible deal paths and detailed auction visibility.
8.4/10★★★★☆Visit Index Exchange -
Best forPublishers using multiple auction paths, including CTV
A flexible exchange for publishers managing web, mobile-app, and CTV inventory.
8.3/10★★★★☆Contact Sovrn -
Best forPublishers seeking broad formats and free entry
A free-entry ad exchange with broad formats, deal controls and OpenRTB support.
- Identity support
8.2/10★★★★☆Visit Adbite -
Best forPublishers seeking free access and yield controls
Free publisher access pairs yield tools and deal controls with a focused channel mix.
- Identity support
8.1/10★★★★☆Visit AdView Xchange -
Best forMobile publishers seeking app-focused exchange demand
A mobile-app exchange with broad DSP access and several deal types, plus basic deal controls.
- Identity support
8.0/10★★★★☆Contact AddApptr -
Best forMobile app publishers using AdMob or MAX mediation
A mobile marketplace for app publishers using AdMob or AppLovin MAX mediation.
7.8/10★★★★☆Visit Verve -
Best forAdvertisers managing campaigns across multiple channels
A free-to-access, multi-channel campaign platform—not an ad exchange.
7.7/10★★★★☆Visit site -
Best forSmall teams seeking a multi-format ad platform
Broad-format programmatic buying and selling, with software pricing available by sales inquiry.
- Identity support
7.7/10★★★★☆Visit IA.BOX -
Best forOperators needing configurable auctions and diagnostics
A configurable exchange for teams managing auction rules, supply controls and diagnostics.
- Identity support
7.6/10★★★★☆Visit Adon3 -
Best forBuyers focused on Disney streaming inventory
A focused route to Disney streaming inventory through programmatic buying platforms.
- Identity support
7.4/10★★★★☆Contact Disney
Google Ad Exchange (Authorized Buyers) Alternatives: Common Questions
What is the best alternative to Google Ad Exchange (Authorized Buyers)?
Magnite: #2 in our Ad Exchanges ranking, with an editor score of 9.2 out of 10. Broad-format monetization with header bidding, deal tools and yield management.
Is there a free alternative to Google Ad Exchange (Authorized Buyers)?
Yes. Adbite Ad Exchange, AdView Xchange and Microsoft Advertising have a free plan or a free tier.
Google Ad Exchange (Authorized Buyers) vs Each Alternative
| # | Tool | Free plan | Paid from | Marketplace type | Auction type | Ad formats | Deal controls | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Google Ad Exchange (Authorized Buyers) | — | — | Both | Real-time | display, video, native, interstitial | Advanced | 9.3 |
| 2 | Magnite | No | — | — | — | — | — | 9.2 |
| 3 | Spotify Ad Exchange | — | — | Both | Real-time | audio, podcast, video, display | Advanced | 9.0 |
| 4 | Transparent Ad Marketplace | — | — | Both | Both | Dynamic display banners, pre-roll video, outstream video, in-app display and video | Basic | 8.8 |
| 5 | PubMatic | No | — | — | — | — | — | 8.7 |
| 6 | OpenX | — | — | — | — | — | — | 8.5 |
| 7 | Index Exchange | — | — | — | — | — | — | 8.4 |
| 8 | Sovrn Ad Exchange | — | — | — | — | — | — | 8.3 |
| 9 | Adbite Ad Exchange | Yes | — | Both | Both | display, video, native, in-app, audio, connected TV, rich media, digital out-of-home | Advanced | 8.2 |
| 10 | AdView Xchange | Yes | None | Both | Both | display, video, native, rich media | Advanced | 8.1 |
| 11 | Gravite Marketplace | — | — | Both | Real-time | banners, interstitials, native, video | Basic | 8.0 |
| 12 | Verve | — | — | — | — | Banner, MRect, interstitial, rewarded video, fullscreen display and video | — | 7.8 |
| 13 | Microsoft Advertising | Yes | None | — | — | — | — | 7.7 |
| 14 | IA.BOX | — | — | — | Both | Display, video, CTV/OTT, in-app, native, audio | — | 7.7 |
| 15 | Adon3 | — | — | Both | Real-time | banner, native, video, audio, push, popunder, interstitial | Advanced | 7.6 |
| 16 | Disney Real-Time Ad Exchange (DRAX) | — | — | Both | Both | video | Advanced | 7.4 |
Head-to-Head
- Google Ad Exchange (Authorized Buyers) vs Magnite
- Google Ad Exchange (Authorized Buyers) vs Spotify Ad Exchange
- Google Ad Exchange (Authorized Buyers) vs Transparent Ad Marketplace
- Google Ad Exchange (Authorized Buyers) vs PubMatic
- Google Ad Exchange (Authorized Buyers) vs OpenX
- Google Ad Exchange (Authorized Buyers) vs Index Exchange
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update