Framework by NewForm
Framework by NewForm: A focused platform for automating creative experiments and scaling statistically supported winners. Ranked #1 of 24 in Ad Creative Testing Tools by our editors (9.4/10); pricing: Pricing on request; best for teams running automated live ad experiments.
At a glance
- Editor score9.4 / 10
- PricingPricing on request
- Best forTeams running automated live ad experiments
- Experiment typesAutomated
- Founded2023 · New York, United States
- Facts checked20 Sep 2026
Where it wins
- Launches structured creative variants with budgets, audiences, and rules
- Tests creatives to statistical significance and pauses underperformers
- Analyzes creative elements across Meta, TikTok, YouTube, and Google
Where it doesn't
- Pricing requires contacting sales
- Built around automated rather than manual experiments
- Advanced capabilities may exceed simpler creative-testing needs
Our verdict on Framework by NewForm
Framework by NewForm is an advertising optimization and creative testing platform for growth teams, in-house advertisers, and agencies. It connects to advertising accounts and automates the launch of creative variants using campaign parameters, budgets, audiences, and rules. The platform is designed for teams that need an ongoing process for testing paid-social creative, identifying statistically supported winners, and turning performance findings into new briefs and production prompts.
Its strongest fit is automated experimentation across major advertising platforms. Framework can structure tests, monitor results, pause underperforming creatives, and scale winners. It supports Meta, TikTok, YouTube, and Google, while cross-platform creative fingerprinting helps compare creative patterns across advertising accounts. Reporting goes beyond top-line performance: the platform analyzes hooks, formats, offers, talent, pacing, and other elements. Plain-language querying adds a direct way to examine account and creative performance data.
Framework also combines performance analysis with broader creative context. Teams can provide ad creatives, brand guidelines, compliance rules, performance data, competitor research, and creative archives. That context supports creative analysis, brief generation, and production prompts, giving agencies and in-house teams a connected workflow from experiment design to the next round of production. The published commercial model is contact sales, and the product is presented as a demo-led service with professional and support services alongside the software. Choose Framework if your team needs automated live experiments, advanced creative reporting, and cross-platform decision support. A simpler tool may be a better fit for manual testing or narrower creative review workflows.
Your product? Our editors can test Framework by NewForm in depth and publish a review, labelled as paid · from $149/mo →
Framework by NewForm pricing
Framework by NewForm fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Creative inputs | ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive |
| Experiment types | Automated |
| Ad platforms | Meta, TikTok, YouTube |
| AI variant generation | Not verified |
| Creative reporting | Advanced |
| Ad library import | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: Meta, TikTok, YouTube, Google |
| Pricing | Pricing on request |
| Website | newform.com |
| Facts checked | 20 Sep 2026 |
Framework by NewForm integrations
Framework by NewForm lists 4 integrations on its own site.
- Meta
- TikTok
- YouTube
Alternatives to Framework by NewForm
- GetCruxCross-platform creative testing with AI analysis, scoring, fatigue detection, and advanced reporting.9.2
- MarpipeA broad catalog testing suite with accessible entry plans and strong commerce integrations.9.0
- SwayableControlled creative experiments with quantitative, qualitative, and emotional-response insights.8.8
See all Framework by NewForm alternatives →
Framework by NewForm vs the competition
- Framework by NewForm vs GetCrux
- Framework by NewForm vs Marpipe
- Framework by NewForm vs Swayable
- Framework by NewForm vs AdTest.AI
- Framework by NewForm vs System1 Test Your Ad
- Framework by NewForm vs Vidmob
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Also Ranked In
Framework by NewForm is ranked in 2 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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