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Head-to-head · Ad Creative Testing Tools

Framework by NewForm vs GetCrux

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Framework by NewForm #1 in Ad Creative Testing Tools 9.4/10 Pricing on request ✓ 0 of 2 features Visit NewForm
GetCrux #2 in Ad Creative Testing Tools 9.2/10 Paid ✓ 1 of 2 features Visit GetCrux

Framework by NewForm leads on 0 checks, GetCrux on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFramework by NewForm · 9.4/10
  • Most featuresGetCrux · 1 of 2

Framework by NewForm scores higher on our rubric for ad creative testing tools: 9.4 against 9.2 out of 10; our editors rank them #1 and #2.

Framework by NewForm is the better fit for teams running automated live ad experiments. GetCrux is the better fit for enterprise teams needing cross-platform testing.

  • Framework by NewForm fits best

    Teams running automated live ad experiments

  • GetCrux fits best

    Enterprise teams needing cross-platform testing

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Side by side

Feature Framework by NewForm 9.4/10 Visit ↗ GetCrux 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Ad Creative Testing Tools #2 in Ad Creative Testing Tools
Best for Teams running automated live ad experiments Enterprise teams needing cross-platform testing
Pricing model Paid Paid
Starting price Pricing on request $999/unit/mo
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Docs
Integrations 4 integrations 19 integrations
Built for Mid-market, Enterprise Enterprise
Features Framework by NewForm 0/2 · GetCrux 1/2
AI variant generation Not checked yet ✓ (best)
Ad library import Not checked yet Not checked yet
Specs
Creative inputs ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive static images, videos, carousels, ad copy, hooks, headlines, CTAs
Experiment types Automated Not checked yet
Ad platforms Meta, TikTok, YouTube Meta, Instagram, Google, YouTube, TikTok, LinkedIn, X, other paid social and programmatic platforms
Creative reporting Advanced Advanced
Our review
Pros
  • Launches structured creative variants with budgets, audiences, and rules
  • Tests creatives to statistical significance and pauses underperformers
  • Analyzes creative elements across Meta, TikTok, YouTube, and Google
  • Combines A/B and multivariate creative testing
  • Connects ad, attribution, BI, and data platforms
  • Adds pre-launch scoring and creative fatigue detection
Cons
  • Pricing requires contacting sales
  • Built around automated rather than manual experiments
  • Advanced capabilities may exceed simpler creative-testing needs
  • No free plan for smaller teams to evaluate
  • Starting price is $999 per integration per month, billed annually
  • Web platform with Professional pricing listed as custom
Our verdict

Framework by NewForm is an advertising optimization and creative testing platform for growth teams, in-house advertisers, and agencies. It connects to advertising accounts and automates the launch of creative variants using campaign…

Read the review →

GetCrux is an AI-powered creative intelligence and testing platform for performance marketing and enterprise paid media teams. It analyzes static images, videos, carousels, ad copy, hooks, headlines, CTAs, formats, and other creative…

Read the review →
  1. Framework by NewFormAd Creative Testing Tools 9.4Pricing on request
  2. GetCruxAd Creative Testing Tools 9.2Paid

Strengths and trade-offs

  • Framework by NewForm — where it wins

    • Launches structured creative variants with budgets, audiences, and rules
    • Tests creatives to statistical significance and pauses underperformers
    • Analyzes creative elements across Meta, TikTok, YouTube, and Google

    Where it doesn't

    • Pricing requires contacting sales
    • Built around automated rather than manual experiments
    • Advanced capabilities may exceed simpler creative-testing needs

  • GetCrux — where it wins

    • Combines A/B and multivariate creative testing
    • Connects ad, attribution, BI, and data platforms
    • Adds pre-launch scoring and creative fatigue detection

    Where it doesn't

    • No free plan for smaller teams to evaluate
    • Starting price is $999 per integration per month, billed annually
    • Web platform with Professional pricing listed as custom
  • Framework by NewForm9.4/10 · Pricing on request

    A focused platform for automating creative experiments and scaling statistically supported winners.

    Visit NewFormFull verdict →
  • GetCrux9.2/10 · Paid

    Cross-platform creative testing with AI analysis, scoring, fatigue detection, and advanced reporting.

    Visit GetCruxFull verdict →

More comparisons

All ad creative testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update