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Head-to-head · Ad Creative Testing Tools

Framework by NewForm vs System1 Test Your Ad

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Framework by NewForm #1 in Ad Creative Testing Tools 9.4/10 Pricing on request ✓ 0 of 2 features Visit NewForm
System1 Test Your Ad #6 in Ad Creative Testing Tools 8.6/10 Pricing on request · 14-day trial Free trial✓ 0 of 2 features Visit System1

Framework by NewForm leads on 0 checks, System1 Test Your Ad on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFramework by NewForm · 9.4/10
  • Free trialonly System1 Test Your Ad

Framework by NewForm scores higher on our rubric for ad creative testing tools: 9.4 against 8.6 out of 10; our editors rank them #1 and #6.

Framework by NewForm is the better fit for teams running automated live ad experiments. System1 Test Your Ad is the better fit for brands measuring emotional response across media.

  • Framework by NewForm fits best

    Teams running automated live ad experiments

  • System1 Test Your Ad fits best

    Brands measuring emotional response across media

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Side by side

Feature Framework by NewForm 9.4/10 Visit ↗ System1 Test Your Ad 8.6/10 Visit ↗
At a glance
Editor score 9.4 8.6
Ranking #1 in Ad Creative Testing Tools #6 in Ad Creative Testing Tools
Best for Teams running automated live ad experiments Brands measuring emotional response across media
Pricing model Paid Paid
Starting price Pricing on request Pricing on request · 14-day trial
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email Email
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Framework by NewForm 0/2 · System1 Test Your Ad 0/2
AI variant generation Not checked yet Not checked yet
Ad library import Not checked yet Not checked yet
Specs
Creative inputs ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive TV/TVC, digital, social, outdoor, audio, print, scripts, storyboards, animatics, finished films
Experiment types Automated Automated
Ad platforms Meta, TikTok, YouTube TV, TikTok, YouTube, Facebook, Instagram, BVOD, radio, podcasts
Creative reporting Advanced Advanced
Our review
Pros
  • Launches structured creative variants with budgets, audiences, and rules
  • Tests creatives to statistical significance and pauses underperformers
  • Analyzes creative elements across Meta, TikTok, YouTube, and Google
  • Second-by-second emotional response analysis across major ad formats
  • Competitive benchmarks, rankings, and country or category norms
  • Exports reports to PPT, PDF, and CSV
Cons
  • Pricing requires contacting sales
  • Built around automated rather than manual experiments
  • Advanced capabilities may exceed simpler creative-testing needs
  • Pricing requires contacting sales
  • No free plan is offered
  • Web-only access limits platform flexibility
Our verdict

Framework by NewForm is an advertising optimization and creative testing platform for growth teams, in-house advertisers, and agencies. It connects to advertising accounts and automates the launch of creative variants using campaign…

Read the review →

System1 Test Your Ad is a creative effectiveness platform for advertisers and agencies that need to evaluate how audiences respond emotionally to advertising. It supports TV, digital, social, outdoor, audio, and print, with inputs ranging…

Read the review →
  1. Framework by NewFormAd Creative Testing Tools 9.4Pricing on request
  2. System1 Test Your AdAd Creative Testing Tools 8.6Pricing on request · 14-day trial

Strengths and trade-offs

  • Framework by NewForm — where it wins

    • Launches structured creative variants with budgets, audiences, and rules
    • Tests creatives to statistical significance and pauses underperformers
    • Analyzes creative elements across Meta, TikTok, YouTube, and Google

    Where it doesn't

    • Pricing requires contacting sales
    • Built around automated rather than manual experiments
    • Advanced capabilities may exceed simpler creative-testing needs

  • System1 Test Your Ad — where it wins

    • Second-by-second emotional response analysis across major ad formats
    • Competitive benchmarks, rankings, and country or category norms
    • Exports reports to PPT, PDF, and CSV

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is offered
    • Web-only access limits platform flexibility
  • Framework by NewForm9.4/10 · Pricing on request

    A focused platform for automating creative experiments and scaling statistically supported winners.

    Visit NewFormFull verdict →
  • System1 Test Your Ad8.6/10 · Pricing on request · 14-day trial

    A cross-media ad testing platform with emotional analysis, benchmarks, and creative guidance.

    Visit System1Full verdict →

More comparisons

All ad creative testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update