System1 Test Your Ad
System1 Test Your Ad: A cross-media ad testing platform with emotional analysis, benchmarks, and creative guidance. Ranked #6 of 24 in Ad Creative Testing Tools by our editors (8.6/10); pricing: Pricing on request · 14-day trial; best for brands measuring emotional response across media.
At a glance
- Editor score8.6 / 10
- PricingPricing on request · 14-day trial
- Best forBrands measuring emotional response across media
- Free planNo
- Experiment typesAutomated
- Founded2006 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Second-by-second emotional response analysis across major ad formats
- Competitive benchmarks, rankings, and country or category norms
- Exports reports to PPT, PDF, and CSV
Where it doesn't
- Pricing requires contacting sales
- No free plan is offered
- Web-only access limits platform flexibility
Our verdict on System1 Test Your Ad
System1 Test Your Ad is a creative effectiveness platform for advertisers and agencies that need to evaluate how audiences respond emotionally to advertising. It supports TV, digital, social, outdoor, audio, and print, with inputs ranging from scripts and storyboards to animatics and finished films. The platform is suited to brands comparing creative concepts across media and markets, as well as agencies that need structured evidence for creative decisions.
The commercial model is contact-sales rather than a published plan structure. There is no free plan, while a 14-day free trial is available. The core evaluation combines consumer emotional-response testing with AI-powered creative screening, then reports Star, Spike, and Fluency ratings. Second-by-second analysis helps show how a commercial's emotional response changes throughout the ad. Competitive benchmarking, category and country norm comparisons, and optimization recommendations add context beyond a single creative score.
Its strongest fit is for teams that need broad media coverage and detailed creative reporting. Automated experiments can cover TV, TikTok, YouTube, Facebook, Instagram, BVOD, radio, and podcasts, while results can be exported to PPT, PDF, and CSV. Creative Edge provides access to a subscription database of tested ads and category comparisons. Teams seeking emotional diagnostics, competitive context, and recommendations should consider System1 Test Your Ad; teams wanting a self-serve, publicly priced, non-web workflow or a general ad-production tool should look elsewhere.
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System1 Test Your Ad pricing
System1 Test Your Ad fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Creative inputs | TV/TVC, digital, social, outdoor, audio, print, scripts, storyboards, animatics, finished films |
| Experiment types | Automated |
| Ad platforms | TV, TikTok, YouTube, Facebook, Instagram, BVOD, radio, podcasts |
| AI variant generation | Not verified |
| Creative reporting | Advanced |
| Ad library import | Not verified |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | ISO 27001, GDPR |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request · 14-day trial (source) |
| Website | system1group.com |
| Facts checked | 20 Sep 2026 |
Alternatives to System1 Test Your Ad
- Framework by NewFormA focused platform for automating creative experiments and scaling statistically supported winners.9.4
- GetCruxCross-platform creative testing with AI analysis, scoring, fatigue detection, and advanced reporting.9.2
- MarpipeA broad catalog testing suite with accessible entry plans and strong commerce integrations.9.0
See all System1 Test Your Ad alternatives →
System1 Test Your Ad vs the competition
- System1 Test Your Ad vs Framework by NewForm
- System1 Test Your Ad vs GetCrux
- System1 Test Your Ad vs Marpipe
- System1 Test Your Ad vs Swayable
- System1 Test Your Ad vs AdTest.AI
- System1 Test Your Ad vs Vidmob
Compare System1 Test Your Ad with any tool side by side →
Also Ranked In
System1 Test Your Ad is ranked in 2 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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