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Head-to-head · Ad Creative Testing Tools

Framework by NewForm vs Marpipe

Updated Oct 2026
Both researched from official sources
2 checks side by side

Higher score Framework by NewForm #1 in Ad Creative Testing Tools 9.4/10 Pricing on request ✓ 0 of 2 features Visit NewForm

Marpipe #3 in Ad Creative Testing Tools 9.0/10 Free plan Free plan✓ 1 of 2 features Visit Marpipe

Framework by NewForm leads on 0 checks, Marpipe on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreFramework by NewForm · 9.4/10
Free planonly Marpipe
Most featuresMarpipe · 1 of 2

Framework by NewForm scores higher on our rubric for ad creative testing tools: 9.4 against 9.0 out of 10; our editors rank them #1 and #3.

On experiment types, Framework by NewForm gives you Automated where Marpipe offers Multivariate.

Framework by NewForm is the better fit for teams running automated live ad experiments. Marpipe is the better fit for ecommerce teams testing catalog creatives.

Framework by NewForm fits best
Teams running automated live ad experiments
Marpipe fits best
Ecommerce teams testing catalog creatives

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Side by side

Show only differences

Feature	Framework by NewForm 9.4/10 Visit ↗	Marpipe 9.0/10 Visit ↗
At a glance
Editor score	9.4	9.0
Ranking	#1 in Ad Creative Testing Tools	#3 in Ad Creative Testing Tools
Best for	Teams running automated live ad experiments	Ecommerce teams testing catalog creatives
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	$199/mo
Free plan	Not checked yet	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Email	Email, Docs
Integrations	4 integrations	14 integrations
Built for	Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Framework by NewForm 0/2 · Marpipe 1/2
AI variant generation	Not checked yet	✓ (best)
Ad library import	Not checked yet	Not checked yet
Specs
Creative inputs	ad creatives, brand guidelines, compliance rules, performance data, competitor research, creative archive	product feeds, product images, video, headlines, copy, logos, brand assets
Experiment types	Automated	Multivariate
Ad platforms	Meta, TikTok, YouTube	Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, Reddit
Creative reporting	Advanced	Advanced
Our review
Pros	Launches structured creative variants with budgets, audiences, and rules Tests creatives to statistical significance and pauses underperformers Analyzes creative elements across Meta, TikTok, YouTube, and Google	Multivariate testing with asset-level creative performance analysis Generates AI-assisted text, image, and product-level video variants Publishes catalog ads across major social and search channels
Cons	Pricing requires contacting sales Built around automated rather than manual experiments Advanced capabilities may exceed simpler creative-testing needs	Startup includes 1 channel, 1 market, and 3 live designs Unlimited markets are an add-on on the Enterprise plan Its broad catalog focus may exceed the needs of simple ad testing
Our verdict	Framework by NewForm is an advertising optimization and creative testing platform for growth teams, in-house advertisers, and agencies. It connects to advertising accounts and automates the launch of creative variants using campaign… Read the review →	Marpipe is a catalog advertising and creative testing platform for ecommerce brands and performance marketers. It combines product-feed management, branded catalog ad design, generative text, image, and video variants, multivariate… Read the review →

Framework by NewFormAd Creative Testing Tools 9.4Pricing on request
MarpipeAd Creative Testing Tools 9.0Free plan

Compare the top tools in

Strengths and trade-offs

Framework by NewForm — where it wins
- Launches structured creative variants with budgets, audiences, and rules
- Tests creatives to statistical significance and pauses underperformers
- Analyzes creative elements across Meta, TikTok, YouTube, and Google
Where it doesn't
- Pricing requires contacting sales
- Built around automated rather than manual experiments
- Advanced capabilities may exceed simpler creative-testing needs
Marpipe — where it wins
- Multivariate testing with asset-level creative performance analysis
- Generates AI-assisted text, image, and product-level video variants
- Publishes catalog ads across major social and search channels
Where it doesn't
- Startup includes 1 channel, 1 market, and 3 live designs
- Unlimited markets are an add-on on the Enterprise plan
- Its broad catalog focus may exceed the needs of simple ad testing

Framework by NewForm9.4/10 · Pricing on request
A focused platform for automating creative experiments and scaling statistically supported winners.
Visit NewForm Full verdict →
Marpipe9.0/10 · Free plan
A broad catalog testing suite with accessible entry plans and strong commerce integrations.
Visit Marpipe Full verdict →

More comparisons

All ad creative testing tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated 7 Oct 2026 · How we research and update