FollowUpThen
FollowUpThen: A low-cost way to automate email follow-ups, with limited CRM depth. Ranked #12 of 41 in Sales Follow-Up Software by our editors (8.0/10); pricing: Free plan · 14-day trial; best for individuals wanting inexpensive reminder automation.
At a glance
- Editor score8.0 / 10
- PricingFree plan · 14-day trial
- Best forIndividuals wanting inexpensive reminder automation
- Free planYes
- Paid from$4/mo
- Recurring follow-upsYes
- Facts checked20 Sep 2026
Where it wins
- Free plan with 50 active reminders per month
- Recurring follow-ups, persistent tasks, and reply-based cancellation
- Calendar feeds, SMS notifications, and email-based actions
Where it doesn't
- Workflows center on email rather than verified task sequences
- CRM functionality is narrower than dedicated CRM platforms
- No dedicated desktop application
Our verdict on FollowUpThen
FollowUpThen is an email reminder and follow-up assistant for individuals and teams. It lets users schedule reminders by sending email to date-formatted FollowUpThen addresses, then manage follow-ups online or through email. Recurring reminders, persistent tasks, response detection, calendar feeds, SMS notifications, attachments, and email-based actions support people who want follow-up management inside an existing email workflow. It is suited to straightforward sales and personal follow-up routines rather than broad CRM operations.
The pricing structure keeps entry costs low. The Free plan is free forever and includes 50 active reminders per month. Base costs $4 per month and adds unlimited followups, Premium Skills, recurring followups, attachments, a calendar feed, and Email-Based Actions. Team costs $4 per user per month and includes everything from Base, plus unique skill budgets per member, centralized billing, and team data ownership. A 14-day free trial is also available. This makes the product a practical fit for individuals who need recurring reminders without adopting a larger sales system.
Platform coverage includes web, iOS, and Android, with Google Calendar integration, Zapier, and CRM extensions. Calendar synchronization, SMS notifications, and response-based cancellation extend the email-centered workflow without requiring a dedicated desktop application. The trade-off is focus: FollowUpThen handles reminder automation well, but it does not provide the breadth of a full CRM or verified task-sequence system. Choose it for inexpensive, email-led follow-ups and lightweight team administration; choose an alternative when pipeline management, broader CRM functionality, or more structured sales sequences are central requirements.
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FollowUpThen pricing
All 3 FollowUpThen plans and prices →
FollowUpThen fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $4/mo |
| Recurring follow-ups | Yes |
| Task sequences | Not verified |
| CRM sync | Yes |
| Calendar sync | Yes |
| Follow-up channels | Email_sms |
| Sequence steps | Not verified |
| Free trial | 14 days |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4,000+ integrations: Zapier, Google Calendar, CRM extensions |
| Pricing | Free plan · 14-day trial (source) |
| Website | followupthen.com |
| Facts checked | 20 Sep 2026 |
FollowUpThen integrations
FollowUpThen lists 4,000+ integrations on its own site — the 3 named here are the ones its pages call out.
- Zapier
- Google Calendar
- CRM extensions
Alternatives to FollowUpThen
- Oc8viaBroad multichannel follow-up automation with CRM sync, branching, and reply-aware stopping.9.4
- Capstone OutreachA low-cost, meeting-focused follow-up tool with multichannel sequences and AI notes.9.2
- OnePageCRMA focused CRM for teams that need reminders, sequences, and synchronized email.9.0
See all FollowUpThen alternatives →
Also Ranked In
FollowUpThen is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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