FollowUpThen review
A low-cost way to automate email follow-ups, with limited CRM depth.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
FollowUpThen is an email reminder and follow-up assistant for individuals and teams. It lets users schedule reminders by sending email to date-formatted FollowUpThen addresses, then manage follow-ups online or through email. Recurring reminders, persistent tasks, response detection, calendar feeds, SMS notifications, attachments, and email-based actions support people who want follow-up management inside an existing email workflow. It is suited to straightforward sales and personal follow-up routines rather than broad CRM operations.
The pricing structure keeps entry costs low. The Free plan is free forever and includes 50 active reminders per month. Base costs $4 per month and adds unlimited followups, Premium Skills, recurring followups, attachments, a calendar feed, and Email-Based Actions. Team costs $4 per user per month and includes everything from Base, plus unique skill budgets per member, centralized billing, and team data ownership. A 14-day free trial is also available. This makes the product a practical fit for individuals who need recurring reminders without adopting a larger sales system.
Platform coverage includes web, iOS, and Android, with Google Calendar integration, Zapier, and CRM extensions. Calendar synchronization, SMS notifications, and response-based cancellation extend the email-centered workflow without requiring a dedicated desktop application. The trade-off is focus: FollowUpThen handles reminder automation well, but it does not provide the breadth of a full CRM or verified task-sequence system. Choose it for inexpensive, email-led follow-ups and lightweight team administration; choose an alternative when pipeline management, broader CRM functionality, or more structured sales sequences are central requirements.
FollowUpThen pros and cons
- Where it wins
- Free plan with 50 active reminders per month
- Recurring follow-ups, persistent tasks, and reply-based cancellation
- Calendar feeds, SMS notifications, and email-based actions
- Where it doesn't
- Workflows center on email rather than verified task sequences
- CRM functionality is narrower than dedicated CRM platforms
- No dedicated desktop application
FollowUpThen fact sheet, pricing and score →
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