Fishbowl
Fishbowl: A data-focused restaurant CRM for segmentation, campaigns, loyalty, and ROI reporting. Ranked #5 of 34 in Restaurant Marketing Software by our editors (9.0/10); pricing: Paid; best for established brands wanting measurable CRM.
At a glance
- Editor score9.0 / 10
- PricingPaid
- Best forEstablished brands wanting measurable CRM
- Free planNo
- Paid from$150/site/mo
- Campaign channelsMultichannel
- Founded2000 · Alexandria, Virginia, United States
- Facts checked20 Sep 2026
Where it wins
- Harmonizes guest data across POS, ordering, loyalty, and reservation sources
- Combines segmentation with automated email, SMS, offer, and loyalty campaigns
- Provides campaign analytics, ROI reporting, and AI-assisted insights
Where it doesn't
- There is no free plan
- The listed platform is web-based
- Premium costs $400 per location per month
Our verdict on Fishbowl
Fishbowl is a guest relationship management and marketing platform for restaurants and restaurant groups. It combines customer data platform and CRM capabilities with guest profiles, audience segmentation, automated campaigns, loyalty programs, offers, online ordering, guest WiFi, analytics, and restaurant-system integrations. Its focus suits established brands managing one or more locations and seeking marketing activity tied to transactional, behavioral, engagement, and demographic data.
Pricing is organized by location and billed monthly. Essential costs $150 per location per month and includes GRM, unlimited data connections, guest profiles, smart segmentation, and reporting. Complete costs $250 per location per month and adds web, mobile, and WiFi signup pages. Premium costs $400 per location per month and adds email, SMS, push, guest WiFi, online ordering, offers, and loyalty. Enterprise includes GRM, unlimited data connections, guest profiles, segmentation, reporting, online ordering, offers, and loyalty. Separate SMS plans cost $89 for 5,000 texts, $158 for 10,000, $358 for 25,000, or $657 for 50,000 texts per brand per month.
Fishbowl’s strongest fit is for teams that need one view of guests across POS systems, reservations, delivery, online ordering, mobile apps, and loyalty programs. Segmentation can use purchase patterns, dining frequency, and loyalty tiers, while campaigns support email, SMS, push, offers, and date-triggered messaging. Loyalty tiers, points, rewards, redemption insights, and offer tracking extend the platform beyond basic email marketing. Integrations include Aloha, Toast, Brink, and GoTab, alongside POS, reservation, delivery, and online ordering systems. Brands seeking restaurant-specific CRM depth and measurable campaign outcomes should consider Fishbowl; smaller teams seeking a free or narrowly focused marketing tool may prefer a simpler option.
Your product? Our editors can test Fishbowl in depth and publish a review, labelled as paid · from $149/mo →
Fishbowl pricing
All 11 Fishbowl plans and prices →
Fishbowl fact sheet
| Free plan | No |
|---|---|
| Paid from | $150/site/mo |
| Campaign channels | Multichannel |
| Audience segmentation | Yes |
| Automated campaigns | Yes |
| Loyalty program | Yes |
| POS integration | Yes |
| Guest or contact limit | Not verified |
| Review requests | Not verified |
| Deployment | Cloud, Desktop, Mobile |
| Platforms | Web |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: POS systems, Reservation systems, Delivery platforms, Online ordering platforms, Aloha, Toast … See all → |
| Pricing | Paid (source) |
| Website | fishbowl.com |
| Facts checked | 20 Sep 2026 |
Fishbowl integrations
Fishbowl lists 8 integrations on its own site.
- POS systems
- Reservation systems
- Delivery platforms
- Online ordering platforms
- Aloha
- Toast
- Brink
- GoTab
See all Fishbowl integrations →
Alternatives to Fishbowl
- AppfrontA broad restaurant marketing stack for brands managing ordering, loyalty, and campaigns.9.4
- Bloom IntelligenceA data-focused restaurant marketing platform with attribution, automation, and guest intelligence.9.3
- ReeloA broad restaurant CRM with a free entry point and paid automation, loyalty, and feedback tools.9.2
See all Fishbowl alternatives →
Fishbowl vs the competition
- Fishbowl vs Appfront
- Fishbowl vs Bloom Intelligence
- Fishbowl vs Reelo
- Fishbowl vs Airship
- Fishbowl vs Stampede
- Fishbowl vs Dishio
Compare Fishbowl with any tool side by side →
Also Ranked In
Fishbowl is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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