Fishbowl review
A data-focused restaurant CRM for segmentation, campaigns, loyalty, and ROI reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Fishbowl is a guest relationship management and marketing platform for restaurants and restaurant groups. It combines customer data platform and CRM capabilities with guest profiles, audience segmentation, automated campaigns, loyalty programs, offers, online ordering, guest WiFi, analytics, and restaurant-system integrations. Its focus suits established brands managing one or more locations and seeking marketing activity tied to transactional, behavioral, engagement, and demographic data.
Pricing is organized by location and billed monthly. Essential costs $150 per location per month and includes GRM, unlimited data connections, guest profiles, smart segmentation, and reporting. Complete costs $250 per location per month and adds web, mobile, and WiFi signup pages. Premium costs $400 per location per month and adds email, SMS, push, guest WiFi, online ordering, offers, and loyalty. Enterprise includes GRM, unlimited data connections, guest profiles, segmentation, reporting, online ordering, offers, and loyalty. Separate SMS plans cost $89 for 5,000 texts, $158 for 10,000, $358 for 25,000, or $657 for 50,000 texts per brand per month.
Fishbowl’s strongest fit is for teams that need one view of guests across POS systems, reservations, delivery, online ordering, mobile apps, and loyalty programs. Segmentation can use purchase patterns, dining frequency, and loyalty tiers, while campaigns support email, SMS, push, offers, and date-triggered messaging. Loyalty tiers, points, rewards, redemption insights, and offer tracking extend the platform beyond basic email marketing. Integrations include Aloha, Toast, Brink, and GoTab, alongside POS, reservation, delivery, and online ordering systems. Brands seeking restaurant-specific CRM depth and measurable campaign outcomes should consider Fishbowl; smaller teams seeking a free or narrowly focused marketing tool may prefer a simpler option.
Fishbowl pros and cons
- Where it wins
- Harmonizes guest data across POS, ordering, loyalty, and reservation sources
- Combines segmentation with automated email, SMS, offer, and loyalty campaigns
- Provides campaign analytics, ROI reporting, and AI-assisted insights
- Where it doesn't
- There is no free plan
- The listed platform is web-based
- Premium costs $400 per location per month
Fishbowl fact sheet, pricing and score →
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