Airship vs Fishbowl

Airship9.1Visit Fishbowl9.0Visit

Higher score Airship #4 in Restaurant Marketing Software 9.1/10 Paid ✓ 5 of 5 features Visit Airship

vs

Fishbowl #5 in Restaurant Marketing Software 9.0/10 Paid ✓ 4 of 5 features Visit Fishbowl

• Airship fits best

  Multi-location email and SMS marketers

• Fishbowl fits best

  Established brands wanting measurable CRM

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Side by side

Feature	Airship 9.1/10 Visit ↗	Fishbowl 9.0/10 Visit ↗
At a glance
Editor score	9.1	9.0
Ranking	#4 in Restaurant Marketing Software	#5 in Restaurant Marketing Software
Best for	Multi-location email and SMS marketers	Established brands wanting measurable CRM
Pricing model	Paid	Paid
Starting price	£30/site/mo	$150/site/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Desktop, Mobile
Platforms	Web	Web
Support	Email, Phone, Docs	Email, Phone, Docs
Integrations	80+ integrations	8 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Airship 5/5 · Fishbowl 4/5
Audience segmentation	✓	✓
Automated campaigns	✓	✓
Loyalty program	✓	✓
POS integration	✓	✓
Review requests	✓ (best)	Not checked yet
Specs
Campaign channels	Email_sms	Multichannel
Guest or contact limit	Not checked yet	Not checked yet
Our review
Pros	Combines guest data from POS, bookings, Wi-Fi and loyalty systems Supports email, SMS, segmentation and automated guest journeys Includes loyalty tools, ROI reporting and footfall analytics	Harmonizes guest data across POS, ordering, loyalty, and reservation sources Combines segmentation with automated email, SMS, offer, and loyalty campaigns Provides campaign analytics, ROI reporting, and AI-assisted insights
Cons	No free plan is available Onboarding fees apply in addition to monthly packages Published location ranges include overlapping 2 to 15 and 6 to 15 plans	There is no free plan The listed platform is web-based Premium costs $400 per location per month
Our verdict	Airship is a hospitality-focused CRM and marketing platform for restaurants, pubs, bars, hotels and other venue operators. It combines guest data from bookings, EPOS, Wi-Fi, loyalty and other systems into a single customer view. Marketing… Read the review →	Fishbowl is a guest relationship management and marketing platform for restaurants and restaurant groups. It combines customer data platform and CRM capabilities with guest profiles, audience segmentation, automated campaigns, loyalty… Read the review →

Strengths and trade-offs

• Airship — where it wins

  • Combines guest data from POS, bookings, Wi-Fi and loyalty systems
  • Supports email, SMS, segmentation and automated guest journeys
  • Includes loyalty tools, ROI reporting and footfall analytics

  Where it doesn't

  • No free plan is available
  • Onboarding fees apply in addition to monthly packages
  • Published location ranges include overlapping 2 to 15 and 6 to 15 plans

• Fishbowl — where it wins

  • Harmonizes guest data across POS, ordering, loyalty, and reservation sources
  • Combines segmentation with automated email, SMS, offer, and loyalty campaigns
  • Provides campaign analytics, ROI reporting, and AI-assisted insights

  Where it doesn't

  • There is no free plan
  • The listed platform is web-based
  • Premium costs $400 per location per month

• Airship9.1/10 · Paid

  A multi-location restaurant CRM combining email, SMS, loyalty and guest analytics.

  Visit AirshipFull verdict →
• Fishbowl9.0/10 · Paid

  A data-focused restaurant CRM for segmentation, campaigns, loyalty, and ROI reporting.

  Visit FishbowlFull verdict →