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Distribution Engine

#5 of 36 in Lead Routing Software

Distribution Engine: A focused Salesforce routing tool with broad assignment controls and a 30-day trial. Ranked #5 of 36 in Lead Routing Software by our editors (7.3/10); pricing: From $20/user/mo (annual) · 30-day trial; best for teams needing affordable operational routing controls.

7.3/10Editor score
Distribution Engine7.3 Visit site

At a glance

  • Editor score
    7.3 / 10
  • Pricing
    From $20/user/mo (annual) · 30-day trial
  • Best for
    Teams needing affordable operational routing controls
  • Free plan
    No
  • Territory routing
    Yes
  • Facts checked
    20 Sep 2026
Distribution Engine screenshot
  • Where it wins

    • Covers territory, skills, workload, availability, SLA, and round-robin routing
    • Includes deduplication, auto-conversion, analytics, audit logs, and a simulator
    • Offers web and API access with Salesforce and Slack integrations
  • Where it doesn't

    • The entry plan starts at $20 per user per month with annual billing
    • Plans have a five-license minimum
    • The listed integration set centers on Salesforce and Slack

Our verdict on Distribution Engine

Distribution Engine is a Salesforce-native routing and assignment tool for sales, service, and revenue operations teams. It assigns Leads, Cases, Opportunities, Accounts, Contacts, and custom objects to users or queues through configurable rules, territories, skills, workload, availability, ownership, and round-robin logic. The product is delivered as a Salesforce managed package and is designed for teams that want no-code routing inside Salesforce, with web and API access for extending distribution workflows.

Pricing is structured across three annual-billing plans: Starter at $20 per user per month, Advanced at $35, and Unlimited at $55. A five-license minimum applies, and the free offer is a 30-day trial rather than a permanent free plan. The published feature set covers core operational routing needs, including geographic routing, capacity caps, shifts, holidays, out-of-office controls, SLA tracking, automatic reassignment, lead matching, deduplication, and auto-conversion. Teams can also review distribution analytics and audit logs or use the routing simulator to examine rule behavior.

Its strongest fit is for organizations already centered on Salesforce that need routing beyond basic round-robin assignment. Salesforce is the primary platform connection, while Slack is also listed as an integration; APIs provide another route for extending workflows. Distribution Engine should suit teams that value detailed assignment controls and operational visibility, especially where territory, skills, availability, and workload all affect ownership. Organizations needing a broader integration ecosystem or a permanent free plan should consider alternatives with those priorities. The product is a practical choice for Salesforce-focused teams that want structured routing without a no-code build outside their CRM.

Distribution Engine pricing

Plans From $20/user/mo (annual) · 30-day trial No free plan — trial or paid only. Prices re-checked Sep 2026.
See plans on distributionengine.com

All 3 Distribution Engine plans and prices →

Distribution Engine fact sheet

Free planNo
Paid fromNot verified
Routing rulesYes
Territory routingYes
Round-robin assignmentYes
CRM connectorsNot verified
Lead qualificationYes
Workflow automationYes
Webhook supportNot verified
Free trial30 days · no card needed
DeploymentCloud, Browser extension
PlatformsWeb
SupportEmail, Phone, Docs
Built forSmall business, Mid-market, Enterprise (editorial estimate)
Integrations2 integrations: Salesforce, Slack
PricingFrom $20/user/mo (annual) · 30-day trial (source)
Websitedistributionengine.com
Facts checked20 Sep 2026

Distribution Engine integrations

Distribution Engine lists 2 integrations on its own site.

  • Salesforce
  • Slack

Alternatives to Distribution Engine

See all Distribution Engine alternatives →

Distribution Engine vs the competition

Compare Distribution Engine with any tool side by side →

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Featured on iTechGuides

Featured on iTechGuides — Distribution Engine 7.3/10

Distribution Engine is listed in our Lead Routing Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

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