dig
dig: A low-cost, multimodal social intelligence platform with research and monitoring tools. Ranked #20 of 30 in AI Social Listening Tools by our editors (7.5/10); pricing: Free plan; best for budget-conscious teams needing multimodal analysis.
At a glance
- Editor score7.5 / 10
- PricingFree plan
- Best forBudget-conscious teams needing multimodal analysis
- Free planYes
- Paid from$25/mo
- Sentiment analysisYes
- Facts checked21 Sep 2026
Where it wins
- Analyzes video, images, audio, text, sentiment, narratives, and creators
- Free plan plus a $25 monthly Pro tier
- Structured API with sentiment, transcripts, topics, and creator data
Where it doesn't
- Enterprise pricing requires contact with sales
- Real-time brand monitoring is limited to Enterprise
- SAML SSO and audit logs are available only on Enterprise
Our verdict on dig
dig is a video-first social intelligence platform for brands, agencies, research teams, creators, and public-sector organizations. It analyzes social video, images, audio, text, sentiment, narratives, creators, and audience reactions across TikTok, YouTube, Instagram, X, Reddit, Facebook, news, forums, and blogs. Its research chatbot, source-traceable insights, live monitoring, dashboards, smart alerts, authenticity scoring, and creator analysis support teams investigating brands, audiences, trends, and competitive activity.
Pricing is accessible for smaller teams. The Free plan costs $0 per month and includes social research, brand analysis, and consumer insights. Pro costs $25 USD per month, billed monthly, and adds influencer vetting, crisis detection, trend discovery, events analysis, and competitive research. Enterprise adds real-time brand monitoring, always-on brand protection, competitive intelligence, real-time alerts, sentiment analysis, SAML SSO, and audit logs. The published plan structure makes dig particularly suitable for teams that want to start with research and move into broader monitoring or protection capabilities as their needs grow.
The platform’s strongest differentiator is the breadth of multimodal analysis combined with a natural-language research workflow. Its structured API provides sentiment, transcripts, topics, and creator data for applications, AI systems, dashboards, data warehouses, and research workflows. Web and API access support both direct use and integration into existing analytical environments. Teams seeking social research, creator intelligence, narrative analysis, or video-focused monitoring should find the feature mix well aligned. Organizations that require enterprise controls, always-on protection, or real-time monitoring should plan around the Enterprise tier rather than the self-serve plans.
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dig pricing
dig fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $25/mo |
| Source coverage | TikTok, YouTube, Instagram, X, Reddit, Facebook, news, forums, blogs |
| Sentiment analysis | Yes |
| Historical data | Full |
| Mention limit | Not verified |
| Team seats | Not verified |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SSO/SAML |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | dig.ai |
| Facts checked | 21 Sep 2026 |
Alternatives to dig
- Quid (formerly NetBase Quid)A deep-research platform for enterprise social, media, and market intelligence.9.4
- Meltwater Social ListeningA broad social intelligence platform for organizations monitoring many channels at scale.9.3
- Sprinklr Social ListeningA broad enterprise listening suite for teams that need analysis connected to business systems.9.2
Also Ranked In
dig is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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